Qualcomm

GUEST COLUMN: Spreading The Message; Why The Major Growth Opportunities Are (Still) In Text-Messaging

Author: Mark Hawkins

mobile data associationEditor’s note: Text messaging is more than a means of communication; it’s a mass medium – with the emphasis on mass. It’s universal (anyone can use it), it’s effective (capable of reaching millions across the planet and returning direct responses within seconds), and it’s ours (SMS is a language native…

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COMMENTS
  • Robert Sanchez: Great write up Mark! It is always reassuring to see these types of articles that outline the exponential opportunities for SMS messaging. At Globaltel Media we have seen a wide...
  • Harry: Nate, Great article! I myself before reading this article saw the great potential for growth and profit with location based data services and apps. There are so many potential ways for...
  • matt gratt: hi peggy, I wrote a response to the report as well – http://www.mobileinternetrevol ution.com/visionmobile-mobile- developer-economics-report-som e-thoughts/. I like your points...
  • example: nteresting. Revenue numbers seem too high. About a week ago I wrote a post on my site why I think 2012 is Google’s “waterloo” date. Android is doing great — but so...
  • justanothercommentr: Great example of confusing the idea/utility with the implementation. It’s not about being lost. Most location based models do not provide any sort of real value to users,...
  • Timo Ahopelto: “Jobs did it again.” Maybe, the time will tell. But the iAd format is a bold move and hits exactly the hot buttons of mobile advertising going beyond “just another...
  • eddy: So….. a barcode company does a deal to allow a marketing company to use their technology… so far so PR…. The questions you should have asked are….. 1) What percentage,...

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