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THE CHARGING DILEMMA, 2004 With next-generation networks in place and devices on the shelves, operators are faced with a new headache: what to charge for mobile services and how to collect. Mobile network operator and service providers are seeking ways to increase the return on their enormous network investments. New data, content and messaging services offer them the opportunity to raise average revenue per user (ARPU), optimize average margin per user (AMPU) by lowering total cost of ownership, attract new customers, and bolster customer loyalty. But this is only possible if operators can charge for the content and services they deliver. To monetize their content operators need other charging systems. Their current legacy charging systems have been customized primarily for voice calls, and typically can only rate simple price plans. This won’t do in tomorrow’s data-centric world.

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• White Papers, Mobile Content, Mobile Content, Portfolio

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