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Jan06
Qpass Connections Industry Newsletter / Qpass (Jan 2006)
Featured: Off-portal requires new customer care solutions…The trend to direct-to-consumer…Mobile marketing 2.0: An interview with Laura Marriott, executive director of the Mobile Marketing Association.
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- Mobile Content, Advertising, Mobile Content, Portfolio
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This special three-part podcast series - sponsored by JumpTap, a white-label mobile search and advertising company – continues with a look at recent mobile moves from Google and Yahoo, and why operators should think twice before surrendering control over the mobile search experience to a single branded search company. Dan Olschwang, JumpTap President and CEO, discusses what operators need to control and why.
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PODCAST: KANNUU PROVIDES SHORTCUTS TO SEARCH RESULTS & MORE; WILL IT MOVE MOBILE SEARCH INTO THE MAINSTREAM?: Is mobile search broken? Let's just say the experience leaves a lot to be desired.
A major obstacle is usability. Inputting search terms on a mobile...
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