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Feb06
An Offer They Can’t Refuse / Mobile Entertainment (Feb 2006)
Smart retailers make shopping a no-brainer by placing hot-selling items where consumers can see them. Content providers, on the other hand, force users to navigate through multiple menus and sift through catalogues to find content they like. Mobile devices - with their screen-size limitations and restricted input capabilities only exacerbate the problem. To solve this dilemma, operators have begun partnering with search engine companies to introduce a variety of branded and white-label search solutions. Their decision, the operators say, has paid dividends.
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- Personalization, Recommendation, Mobile Search, Local Search, Mobile Content, Mobile Music, Portfolio
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Sponsored Podcast Series
This special three-part podcast series - sponsored by JumpTap, a white-label mobile search and advertising company – continues with a look at recent mobile moves from Google and Yahoo, and why operators should think twice before surrendering control over the mobile search experience to a single branded search company. Dan Olschwang, JumpTap President and CEO, discusses what operators need to control and why.
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PODCAST: KANNUU PROVIDES SHORTCUTS TO SEARCH RESULTS & MORE; WILL IT MOVE MOBILE SEARCH INTO THE MAINSTREAM?: Is mobile search broken? Let's just say the experience leaves a lot to be desired.
A major obstacle is usability. Inputting search terms on a mobile...
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