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May06
Divide & Conquer / Mobile Communications International (May 2006)
In a mobile market nearing saturation, keeping customers has become more important than winning them. The methods operators embrace to identify their best customers and service them even better will separate the leaders from the also-rans.
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- Segmentation, Mobile Content, Mobile Content, Portfolio
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This special three-part podcast series - sponsored by JumpTap, a white-label mobile search and advertising company – continues with a look at recent mobile moves from Google and Yahoo, and why operators should think twice before surrendering control over the mobile search experience to a single branded search company. Dan Olschwang, JumpTap President and CEO, discusses what operators need to control and why.
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PODCAST: KANNUU PROVIDES SHORTCUTS TO SEARCH RESULTS & MORE; WILL IT MOVE MOBILE SEARCH INTO THE MAINSTREAM?: Is mobile search broken? Let's just say the experience leaves a lot to be desired.
A major obstacle is usability. Inputting search terms on a mobile...
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