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Aug06
Join The Search / Total Telecom (Aug 2006)
Mobile network operators are hoping to take their web search services to a new level. New applications could bring handset browsing up to a comparable standard with online presentation, and even increase customer loyalty.
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- Personalization, Recommendation, Social Media, Usability, Multimodal Search, Mobile Search, Mobile Content, Advertising, Content Discovery, Local Search, Portfolio
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Sponsored Podcast Series
This special three-part podcast series - sponsored by JumpTap, a white-label mobile search and advertising company – continues with a look at recent mobile moves from Google and Yahoo, and why operators should think twice before surrendering control over the mobile search experience to a single branded search company. Dan Olschwang, JumpTap President and CEO, discusses what operators need to control and why.
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PODCAST: KANNUU PROVIDES SHORTCUTS TO SEARCH RESULTS & MORE; WILL IT MOVE MOBILE SEARCH INTO THE MAINSTREAM?: Is mobile search broken? Let's just say the experience leaves a lot to be desired.
A major obstacle is usability. Inputting search terms on a mobile...
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