Mobile Search 2.0: Relevancy Rules / Mobile Communications International /Cover Story – Special 3GSM Issue (Feb 2007) » msearchgroove

Plain-vanilla mobile search – the approach that delivered a long list of blue links to users’ mobile phones – is yesterday’s news. Now both branded and white-label mobile search providers are scrambling to do one better: deliver the right results to the right users based on the clues they leave, such as their query patterns, download history, location and time of day.

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This entry was posted on Tuesday, February 6th, 2007 at 2:29 pm and is filed under Content Discovery, Local Search, Mobile Content, Mobile Music, Mobile Search, Personalization, Portfolio, Recommendation, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.