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Feb06
Mobile Search 2.0: Relevancy Rules / Mobile Communications International /Cover Story - Special 3GSM Issue (Feb 2007)
Plain-vanilla mobile search - the approach that delivered a long list of blue links to users’ mobile phones - is yesterday’s news. Now both branded and white-label mobile search providers are scrambling to do one better: deliver the right results to the right users based on the clues they leave, such as their query patterns, download history, location and time of day.
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- Personalization, Recommendation, Web 2.0, Mobile Search, Local Search, Mobile Content, Mobile Music, Content Discovery, Portfolio
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This special three-part podcast series - sponsored by JumpTap, a white-label mobile search and advertising company – continues with a look at recent mobile moves from Google and Yahoo, and why operators should think twice before surrendering control over the mobile search experience to a single branded search company. Dan Olschwang, JumpTap President and CEO, discusses what operators need to control and why.
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PODCAST: KANNUU PROVIDES SHORTCUTS TO SEARCH RESULTS & MORE; WILL IT MOVE MOBILE SEARCH INTO THE MAINSTREAM?: Is mobile search broken? Let's just say the experience leaves a lot to be desired.
A major obstacle is usability. Inputting search terms on a mobile...
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