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Mar06
Making Them An Offer They Can’t Refuse: The pivotal role of mobile search and content discovery in content-selling strategies (March 2007)
With an avalanche of pre-packaged and user-generated mobile content slated to come online this year, subscribers can’t say they don’t have choice. But they can complain about the tedious navigation process they have to endure to find, access and buy content they like. This white paper examines the techniques and technologies - including mobile search, on-device software and recommendation engines - companies employ to deliver the right content to the right users with the right results.
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- Recommendation, Social Media, White Papers, Personalization, Mobile Search, Mobile Content, Content Discovery, Portfolio
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15Oct 2007
[…] The good news: the industry has made some progress since I conducted benchmarking research, together with Informa Telecoms & Media, to show just how much money mobile operators and content companies leave on the table. (We concluded that burying their offers deep in confusing – often times counter-intuitive - hierarchical menus, positioned too many clicks from the portal home page is costing them a bundle. More accurate, improved discovery techniques would increase mobile operator revenues by around $10 billion cumulatively in Europe and just over $4 billion in North America by 2010. More in this white paper.) […]
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Sponsored Podcast Series
This special three-part podcast series - sponsored by JumpTap, a white-label mobile search and advertising company – continues with a look at recent mobile moves from Google and Yahoo, and why operators should think twice before surrendering control over the mobile search experience to a single branded search company. Dan Olschwang, JumpTap President and CEO, discusses what operators need to control and why.
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PODCAST: KANNUU PROVIDES SHORTCUTS TO SEARCH RESULTS & MORE; WILL IT MOVE MOBILE SEARCH INTO THE MAINSTREAM?: Is mobile search broken? Let's just say the experience leaves a lot to be desired.
A major obstacle is usability. Inputting search terms on a mobile...
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