With all the excitement around BREW 2007 it was easy to miss the formal launch of the BREW Consumer Portal, which pairs content discovery with a storefront where users can buy and download content they like. (Details in this release.) However, it speaks volumes about Qualcomm Internet Services (QIS) and what we can expect of its on-device portal (ODP) strategy. The core of the offer is uiOne, the customizable user interface platform QIS inherited from Trigenix, following the company’s acquisition in late 2004. Since then uiOne has since evolved into a product portfolio combining a store-front, a home-screen replacement and a skinning application.

NTELOS, a U.S. mobile operator serving Virginian and West Virginia, has announced its intention to offer the BREW Consumer Portal later this year. Like many ODP offers, QIS lets operators manage the back-end to configure the destination’s look and feel through banners, icons and graphics, and promote BREW content and apps. I’ll have more on QIS and its ODP strategy in my upcoming VisionGain report. Likewise, I encourage you to check out Activating the Idle Screen: Uncharted Territory, a comprehensive white paper on the subject from Informa Telecoms & Media. (Link located here and under White Papers on this page.) Andreas Constantinou, one of MSG’s authors, also contributed to the report.

This entry was posted on Monday, July 9th, 2007 at 2:10 pm and is filed under Content Discovery, White Papers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.