MSearchGroove

Regular readers will know that this site also puts mobile search services to the test (tapping the talents of CurrentAnalysis, a company well known for its hard-hitting mobile services critiques and SWOT analysis). Emma Mohr-McClune - a CurrentAnaylsis analyst who has most recently critiqued Vodafone/Google in The Netherlands (read it here) – and I will team up to give you our take on T-Mobile’s t-zones mobile search service. It’s not official, but we’ll bet the farm that this brand-spanking-new service is courtesy of white-label mobile search provider Medio Systems (the company that already powers the same search service on T-Mobile in the U.S.).

If Medio has effectively replaced MotionBridge at T-Mobile in the U.K., Germany, The Netherlands, and Austria, then this is big news. However, as Emma is keen to point out, T-Mobile has pretty much starved its mobile portal of resources, so the new service (regardless of who provides it) has limited significance.

Still, if it is powered by Medio, then it nonetheless marks the beginning of an ambitious European rollout and underlines Medio’s prowess in the mobile search space. (If Medio has replaced MotionBridge once there’s no reason why it wouldn’t be able to do it again – and Europe is chock-full of MotionBridge implementations up for review.) More importantly, this means Medio has effectively replaced InfoSpace, FAST, and Microsoft.

• Posted in
• Mobile Search

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