New Mobile Search Offer On T-Mobile In Germany; Has Medio Systems Chalked Up Another One?
Regular readers will know that this site also puts mobile search services to the test (tapping the talents of CurrentAnalysis, a company well known for its hard-hitting mobile services critiques and SWOT analysis). Emma Mohr-McClune – a CurrentAnaylsis analyst who has most recently critiqued Vodafone/Google in The Netherlands (read it here) – and I will team up to give you our take on T-Mobile’s t-zones mobile search service. It’s not official, but we’ll bet the farm that this brand-spanking-new service is courtesy of white-label mobile search provider Medio Systems (the company that already powers the same search service on T-Mobile in the U.S.).
If Medio has effectively replaced MotionBridge at T-Mobile in the U.K., Germany, The Netherlands, and Austria, then this is big news. However, as Emma is keen to point out, T-Mobile has pretty much starved its mobile portal of resources, so the new service (regardless of who provides it) has limited significance.
Still, if it is powered by Medio, then it nonetheless marks the beginning of an ambitious European rollout and underlines Medio’s prowess in the mobile search space. (If Medio has replaced MotionBridge once there’s no reason why it wouldn’t be able to do it again – and Europe is chock-full of MotionBridge implementations up for review.) More importantly, this means Medio has effectively replaced InfoSpace, FAST, and Microsoft.
August 10th, 2007 at 7:31 pm
I am not sure thatit follows that because Medio has won the T Mobile account that it follows that Infospace has been replaced. INSP just announced thatit won the Sprint and VZW mobile search accts. Another trade website is reporting that INSP has a yet to be announced mobile search deal on european continent under wraps. I obviously wouldn’t know specifics but it is probable that Medio beat out INSP for mobile search atT Mobile by offering its service at cost just to establish some measure of a name in the industry. As touch screen phones start to go mass market across US and europe next yr the business case for INSP mobile search will far exceed the capabilities of Medio.
Best,
Todd
August 13th, 2007 at 7:55 pm
Todd, Medio has effectively replaced all of the vendors names – but not all within the same service. In the case of T-Mobile Germany Medio beats out Motionbridge – which is owned by Microsoft. Watch this space for a comparative analysis of T-Mobile and Vodafone in Germany from my colleague Emma. Infospace has chalked up one at Verizon – which you can check out via this release: http://news.vzw.com/news/2007/08/pr2007-08-13.html