-
Aug23
Does Google’s Introduction Of YouTube Ads Signal The Imminent Arrival Of A Google Phone?
This post in CBC News seems to think so. It suggests Google decision to introduce ads to YouTube videos can be read as an indication that Google is indeed gearing up to introduce an ad-supported mobile phone. The speculation follows yesterday’s announcement that the search giant was attaching semitransparent “overlay” advertisements to the bottom of selected YouTube videos. (Even better, these ads –- which take up a small portion of the screen — are designed to be relevant to the user’s interests and simply disappear after a few seconds if the user doesn’t click on them.)
This development could be the missing piece of the puzzle that will allow Google to place ads on its phones without turning off users. Analysts point out that Google now has the capabilities mix to subtly display ads on mobile phones –- they question now is: Will a Google phone follow?
Predictably, we’re left hanging. Technology consultant Rob Enderle was quoted as saying: “It very well could be that you could use a derivative of this to handle cell phones. It does look like Google is getting closer to bringing out that property.”
That makes it a definite maybe. (We reported on more Google phone rumors here.)- Posted in
- Mobile Search, Mobile Advertising
3 comments permalink
-
24Aug 2007
I don’t understand why a video ad format makes people think phone. How much time do people spend looking at their phone? The notion that there is enough time spent watching a phone screen that video ads could fund a free Google phone service is poorly thought out.
Check out the Ad-Supported Music Central blog:
http://ad-supported-music.blogspot.com/ -
24Aug 2007
Checked out the blog Marc - good stuff! I agree the CBC post is jumping the gun. We now the phone is coming - but we can’t be certain about the appeal of ad-funded content. For example, the IBM report (that you also blogged about at your site) points out a significant number of users would pay NOT to see ads.
Peggy -
25Aug 2007
Using similiar YouTube ads in a Google Phone… that is an interesting idea. The ads aren’t going to help YouTube very much -> http://www.russellheimlich.com/blog/why-youtube-video-ads-will-ultimately-fail/ but using this technology in a phone that was location aware would be rather interesting (as well as a smart move)
Advertisements
Quick Access
Sponsored Podcast Series
This special three-part podcast series - sponsored by JumpTap, a white-label mobile search and advertising company – continues with a look at recent mobile moves from Google and Yahoo, and why operators should think twice before surrendering control over the mobile search experience to a single branded search company. Dan Olschwang, JumpTap President and CEO, discusses what operators need to control and why.
Click here to listen to the podcast »Latest hot Podcast
PODCAST: MIKE SHORT SPEAKS OUT ON LOCAL MOBILE SEARCH & DIRECTORY SERVICES; SHOULD WE BET ON MOBILE SPONSORSHIP INSTEAD OF MOBILE ADVERTISING?:
listen to podcast »


























