JumpTap Gearing Up For Major Mobile Search Announcement; Recommendation Is Becoming The Main Attraction
Only have time to write this snippet, but I promise more – and an exclusive Q&A with the architects behind the deal – once I land. JumpTap will announce a significant partnership focussed on recommendation – marking another deal in this space over just the last weeks. (Think back to MCN’s tie-up with Caboodle and FAST’s purchase of AgentArts
More exciting and personally satisfying is the confirmation that recommendation is becoming a key component in the quality mobile search experience. It’s a view i’ve passionately argued for the last 3+ years. In fact, some in the industry might even make the good-natured observaton that I’ve preached it …
But it’s an idea whose time has come. That’s not just me; that’s also the mood at Mobile HCI2007, where I just spent the last days discussing human-centered mobile computing, content consumption and mobile search with some brilliant researchers and practicioners. Our new agreed motto: No one-size-fits all approach (or interface) to search will every satisfy our demands for a good user experience. I’ll leave you with that – and I’ll leave for the airport. I’ll circle back once I’m back in my office with some of the highlights – including some of the coolest ideas I’ve have the pleasure to explore in my career. Can’t wait till the next Mobile HCI in Amsterdam next September!
