-
Sep12
JumpTap Gearing Up For Major Mobile Search Announcement; Recommendation Is Becoming The Main Attraction
Only have time to write this snippet, but I promise more - and an exclusive Q&A with the architects behind the deal - once I land. JumpTap will announce a significant partnership focussed on recommendation - marking another deal in this space over just the last weeks. (Think back to MCN’s tie-up with Caboodle and FAST’s purchase of AgentArts
More exciting and personally satisfying is the confirmation that recommendation is becoming a key component in the quality mobile search experience. It’s a view i’ve passionately argued for the last 3+ years. In fact, some in the industry might even make the good-natured observaton that I’ve preached it …
But it’s an idea whose time has come. That’s not just me; that’s also the mood at Mobile HCI2007, where I just spent the last days discussing human-centered mobile computing, content consumption and mobile search with some brilliant researchers and practicioners. Our new agreed motto: No one-size-fits all approach (or interface) to search will every satisfy our demands for a good user experience. I’ll leave you with that - and I’ll leave for the airport. I’ll circle back once I’m back in my office with some of the highlights - including some of the coolest ideas I’ve have the pleasure to explore in my career. Can’t wait till the next Mobile HCI in Amsterdam next September!
- Posted in
- Multimodal Search, Mobile Search
0 comments permalink
Quick Access
Sponsored Podcast Series
This special three-part podcast series - sponsored by JumpTap, a white-label mobile search and advertising company – continues with a look at recent mobile moves from Google and Yahoo, and why operators should think twice before surrendering control over the mobile search experience to a single branded search company. Dan Olschwang, JumpTap President and CEO, discusses what operators need to control and why.
Click here to listen to the podcast »Latest hot Podcast
PODCAST: TAPTU MAKES MOBILE SEARCH SOCIAL; DOES IT GO ONE BETTER THAN PURE PAGERANK?: As MSG reported earlier this week, Taptu is fine-tuning its "socially-assisted" mobile search service to suggest stuff we're bound to like and related...
listen to podcast »



























