A string of announcements once more emphasizes the importance of social media applications in today’s mobile market. Nokia has launched a ‘SEEK’ application within its MOSH community which allows users to make requests for content and enables the community to respond with suggestions or customised content – a useful tool for making communities stickier and placing their handsets at the centre of these conversations no doubt.

In similar news, community sites powered by the KickApps platform (one of the leading hosted social media platforms) will now be able to capture, upload and share photos and videos using their mobile phones. The mobile user generated content (mUGC) functionality lets KickApps enabled communities break free from PC-only uploads. One of the first to take advantage of this new functionality is the Cleveland-based, CBS affiliate, 19ActionNews. The station’s citizen journalism site, “See It, Snap It, Send It” allows members to submit user-generated content from their mobile devices, populating the site with breaking news as it happens.

Meanwhile, Pelago, a user experience development company, has today launched Whrrl, a mobile and Web location based technology enabling users to catalogue places they have visited onto maps. Users will lap up functionality allowing them to post photos and reviews and the opportunities for event promotion could be a real money spinner with the music and entertainment industry.

All of this activity tells us social networking is here to stay – all the better if it puts users in control of their content creation and consumption. Let’s hope the industry keeps these apps coming.

This entry was posted on Tuesday, October 23rd, 2007 at 3:51 pm and is filed under Mobile Content, Mobile Social Networking, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.