Between a bad cold (which I’ve been fighting since I got back from Minnesota) and preparation for the Mobile Content Forum (which I’m chairing tomorrow in London), it’s been a whirlwind tour the last two weeks. I’ll pick up with my analysis of recommenders and circle back with some in-depth analysis of some mobile search developments that merit a closer look.

But right now I’m excited about tomorrow’s forum and the chance to mix with industry movers and shakers to get their take on the buzz around mobile networking/communities, mobile search and advertising. The event, organized by the Korea Culture & Content Agency, also brings together the best and the brightest of the Korean content industry. It’s a great opportunity to get a new perspective on industry trends and cut through some of the hype around social media.

Are we entering a new phase in the evolution of the mobile Web? Does the pivotal role of social media lay the groundwork for a new breed of social search? What is the impact of all this on search monetization schemes and mobile advertising strategies? I won’t rest until I have some answers…

Predictably, I was invited to chair the round table on mobile search and discovery, where I’ll deep-dive into the critical issues with Ivanka Hahnenberger, Admob European Business Development Director; Dave Moreau, Fonestarz CEO; Eun-Kyung, NA, DAUM Senior Researcher; and Mike Kent, JumpTap GM Europe. My main objective: a one-on-one with Mike to get the inside track on JumpTap’s recent progress and — more importantly – the tie-up with AOL to deliver sponsored ads. (Both companies are tight-lipped, but I’m confident I’ll have more from Mike by the end of the networking reception party.)

More on the event and the stellar line-up of speakers (including keynotes from Yahoo Connected Life, SK Telecom, Samsung and Nokia) here.

This entry was posted on Sunday, October 28th, 2007 at 11:04 pm and is filed under Mobile Advertising, Mobile Content, Mobile Search, Mobile Social Networking, Recommendation, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.