Thanks to Jason Spero, VP Marketing, for sharing the most recent AdMob Mobile Metrics Report with MSG. Like the name says, the report deep-dives into data collected with every ad request, impression and click to provide the mobile industry, specifically publishers and advertisers, an important feedback loop.

Considering AdMob serves some 1.6 billion ads per month, it’s information that merits more than a cursory look.

Among the highlights:

Western Europe and North America continue to be the motors of growth. Overall, AdMob Network impressions were up 4.5 percent over the previous month. (In real numbers that’s 1,722,213,245 for November vs 1,648,546,800 for October).

The top devices in AdMob’s top four markets (that MSG reported here) remained the same. In the U.S. it’s the Motorola KRZR; in India the Nokia 6030; in South Africa the Motorola v360; and in the U.K. the SonyEricssonK800i.

And the word on iPhone: The iPhone “dramatically overindexes on usage share compared with unit share.”

MSG will circle back with the next report – and a few surprises in the New Year. (Omar Hamoui, AdMob CEO, pre-briefed me last week on a game-changing service, but I have agreed not to post more at this time.) In the meantime, Omar kindly provided me with his pick of the trends that will mark 2008.

They are:

1) With proven business models, investment in mobile-specific content and services will accelerate

2) Following Nokia’s lead, handset manufacturers will seek to play a greater role in mobile services

3) Location becomes a central feature in a new category of mobile services

4) Promise of iPhone and Android spurs increased competition to deliver a new wave of data-optimized mobile devices

5) Privacy becomes a focus issue in mobile

If you want to share your 2008 predictions with MSG, or write a forward-looking column to wrap up the year, then contact me at peggy@msearchgroove.com

This entry was posted on Monday, December 17th, 2007 at 1:16 pm and is filed under Mobile Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.