MSearchGroove

In preparation for our series of research reports in 2008, Peggy Albright and I are scheduling briefings with mobile search companies, and not just the usual suspects. If you want to schedule a conference call to discuss your service/strategy, please contact me directly at peggy@msearchgroove.com.

In the meantime, allow me to share some information I have gleaned from a pre-briefing with a major company in the space. (I’ll have more tomorrow- I respect the wishes of the companies to keep this under wraps till then…)

The company will provide federated search to a branded Japanese mobile portal (and the brand, which counts over 100 million page views per day, is the biggest surprise of all).

The deal will see the search platform provider act as a vertical search service, combining, sorting and ranking mobile music content (that’s ringtones and full-track music downloads) from a number of content providers allied with the content portal.

I’m also told that a new advertising service, to match the federated mobile search results, is in the pipeline. The announcement is more than a milestone win for the search company; it’s another confirmation of a mega-trend that looms largely in my own list of 2008 predictions: the full-force arrival of federated mobile search.

• Posted in
• Mobile Search, Mobile Music, Mobile Content, Mobile Advertising

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