MSearchGroove

Swampthing, thnaks very much for bringing this to my attention. I am writing an email to your site for a briefing as we speak - but just in case we don’t connect (and because I must write the WSJ piece by March 1) I encourage you to try from your end as well. My email: peggy AT msearchgroove DOT com

@ Peggy Anne Salz

Peggy,
Unfortunately, much of the information that Swampthing provided in his response is totally false.

First of all, the only thing the NEOREADER can do is read bar codes. You can not take pictures of logos with it and go to web content. You can not speak key words or slogans and go to content. You can not say trademarks etc. into your mobile browser and go to content with the NEOREADER.

Swampthing is a stock investor, who owns shares of NEOM stock, and as such, goes to all the blogs posting knowingly false and misleading information, in an effort to promote his investment.

The facts are, NEOM does own some patents, that cover some of the things he is suggesting. Those patents cover a SPECIFIC process to accomplish the tasks he is suggesting. Neomedia has no program developed at this time, to let you click on or speak anything in your phone to go to content, other then taking a picture of a bar code and then going through their proprietary patented process to get web content.

there are other companies in the mobile marketing space, who do have developed programs for image recognition, that can allow the user to click a logo or other image and take the user to content. There are other companies in the space, that have mobile bar code readers available, that allow the user to click on the standard 2D bar codes, and go directly to content, without using the patented 2 server resolution process Neomedia developed and patented. There are other companies that have voice recognition applications that allow users to speak into a device and get results, based on GPS etc. Microsoft for example has such a product which is featured in certain new models of vehicles being sold in 2008.

It is also worth noting, that NEOMEDIA’s core patent, for bar code technology, which all their other patents are based off, has been challenged by the EFF. The USPTO after reviewing the EFF request for re-exam, determined that there was in fact substantial new evidence of prior art, to order a full re-exam of this core patent. That re-exam is in progress at this time, and Neomedia agreed to a stay in a legal court case pending with one of its main competitors(Scanbuy), pending the USPTO review.

The blog link that the poster included is to another investor of Neomedia’s stock blog site. He too visits nearly every blog, usually within minutes of Swampthing, and posts his remarks, usually right under Swampthings. However, he typically replies with language like “WE” or “OUR” when speaking about Neomedia, to suggest that he is a part of the corporate structure, and has internal ties to the company. When questioned on this matter in the past, his response in other forums, was that as a share holder in the company, he is part owner, and by default can use those terms, suggesting he is more then a shareholder.

To date, as shareholders(I am one as well) there is no one we are aware of using the NEOREADER, which is a product that was just released a few months ago, to replace a closed application the company had developed called QODE. That mobile program could only read the AZTEC 2D bar code, which hardly no one was adop[ting for mobile marketing. The big push was the QR open standard codes in wide use in Japan, and the Data Matrix open standard code. Both of which are also 2D bar codes. Realizing this Neomedia decided to change it game plam, and offer a bar code reader that could read all open standard 2D bar codes. Their subsidiary developed the NEOREADER based on their LAVASPHERE technology, which they had developed years before Neomedia acquired them recently. This product as best we know has not even been to any trial yet. The QODE reader had had some trials, and in the end, those large firms trialling it, went to the competitors solution(mainly Scanbuys).

I hope this clears up a lot of the misleading information, and should you need any references to verify anything in my entry here, I will be more then happy to supply links to the data that is factual.