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	<title>Comments on: PODCAST: JumpTap Warns: Beware The Trojan Horse; Is Cutting Deals With Web Search Engine Heavyweights Undercutting Operators’ Competitive Edge?</title>
	<atom:link href="http://www.msearchgroove.com/2008/02/20/podcast-jumptap-warns-beware-the-trojan-horse-is-cutting-deals-with-web-search-engine-heavyweights-undercutting-operators%e2%80%99-competitive-edge/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.msearchgroove.com/2008/02/20/podcast-jumptap-warns-beware-the-trojan-horse-is-cutting-deals-with-web-search-engine-heavyweights-undercutting-operators%e2%80%99-competitive-edge/</link>
	<description>At the Intersection of Content &#38; Context</description>
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		<title>By: Peggy Anne Salz</title>
		<link>http://www.msearchgroove.com/2008/02/20/podcast-jumptap-warns-beware-the-trojan-horse-is-cutting-deals-with-web-search-engine-heavyweights-undercutting-operators%e2%80%99-competitive-edge/comment-page-1/#comment-2619</link>
		<dc:creator>Peggy Anne Salz</dc:creator>
		<pubDate>Sun, 24 Feb 2008 20:41:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.msearchgroove.com/2008/02/20/podcast-jumptap-warns-beware-the-trojan-horse-is-cutting-deals-with-web-search-engine-heavyweights-undercutting-operators%e2%80%99-competitive-edge/#comment-2619</guid>
		<description>John, good point - which is why opt-in will have to be the norm for these services. Another frustration is the sheer amount of ads that will have to be in circulation to ensure the consistent delivery of truly relevant ads. At the moment, there simply aren&#039;t enough mobile ads out there to guarantee such a granular level of targeting. it&#039;s easy to slip into spamming at this point...</description>
		<content:encoded><![CDATA[<p>John, good point &#8211; which is why opt-in will have to be the norm for these services. Another frustration is the sheer amount of ads that will have to be in circulation to ensure the consistent delivery of truly relevant ads. At the moment, there simply aren&#8217;t enough mobile ads out there to guarantee such a granular level of targeting. it&#8217;s easy to slip into spamming at this point&#8230;</p>
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		<title>By: Android &#187; PODCAST: JumpTap Warns: Beware The Trojan Horse; Is Cutting Deals With Web Search Engine Heavyweights Undercutting Operators’ Competitive Edge?</title>
		<link>http://www.msearchgroove.com/2008/02/20/podcast-jumptap-warns-beware-the-trojan-horse-is-cutting-deals-with-web-search-engine-heavyweights-undercutting-operators%e2%80%99-competitive-edge/comment-page-1/#comment-2591</link>
		<dc:creator>Android &#187; PODCAST: JumpTap Warns: Beware The Trojan Horse; Is Cutting Deals With Web Search Engine Heavyweights Undercutting Operators’ Competitive Edge?</dc:creator>
		<pubDate>Thu, 21 Feb 2008 12:23:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.msearchgroove.com/2008/02/20/podcast-jumptap-warns-beware-the-trojan-horse-is-cutting-deals-with-web-search-engine-heavyweights-undercutting-operators%e2%80%99-competitive-edge/#comment-2591</guid>
		<description>[...] msearchgroove wrote an interesting post today on PODCAST: JumpTap Warns: Beware The Trojan Horse; Is Cutting Deals With Web Search Engine Heavyweights Undercutting Operators&#226;</description>
		<content:encoded><![CDATA[<p>[...] msearchgroove wrote an interesting post today on PODCAST: JumpTap Warns: Beware The Trojan Horse; Is Cutting Deals With Web Search Engine Heavyweights Undercutting Operators&acirc;</p>
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		<title>By: john</title>
		<link>http://www.msearchgroove.com/2008/02/20/podcast-jumptap-warns-beware-the-trojan-horse-is-cutting-deals-with-web-search-engine-heavyweights-undercutting-operators%e2%80%99-competitive-edge/comment-page-1/#comment-2590</link>
		<dc:creator>john</dc:creator>
		<pubDate>Thu, 21 Feb 2008 09:31:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.msearchgroove.com/2008/02/20/podcast-jumptap-warns-beware-the-trojan-horse-is-cutting-deals-with-web-search-engine-heavyweights-undercutting-operators%e2%80%99-competitive-edge/#comment-2590</guid>
		<description>Mobile operators control the key analytics that allow the delivery of the right ad and this can be frustrating for users wh do not want to take adds</description>
		<content:encoded><![CDATA[<p>Mobile operators control the key analytics that allow the delivery of the right ad and this can be frustrating for users wh do not want to take adds</p>
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		<title>By: Android &#187; PODCAST: JumpTap Warns: Beware The Trojan Horse; Is Cutting Deals&#8230;</title>
		<link>http://www.msearchgroove.com/2008/02/20/podcast-jumptap-warns-beware-the-trojan-horse-is-cutting-deals-with-web-search-engine-heavyweights-undercutting-operators%e2%80%99-competitive-edge/comment-page-1/#comment-2587</link>
		<dc:creator>Android &#187; PODCAST: JumpTap Warns: Beware The Trojan Horse; Is Cutting Deals&#8230;</dc:creator>
		<pubDate>Thu, 21 Feb 2008 05:34:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.msearchgroove.com/2008/02/20/podcast-jumptap-warns-beware-the-trojan-horse-is-cutting-deals-with-web-search-engine-heavyweights-undercutting-operators%e2%80%99-competitive-edge/#comment-2587</guid>
		<description>[...] Watch online &#124; Anime reviews &#124; Direct download anime sub wrote an interesting post today on PODCAST: JumpTap Warns: Beware The Trojan Horse; Is Cutting Deals&#8230;Here&#8217;s a quick excerptAmid the excitement at last week’s Mobile World Congress, which saw the appearance of the first Android prototypes, the full-force advance&#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Watch online | Anime reviews | Direct download anime sub wrote an interesting post today on PODCAST: JumpTap Warns: Beware The Trojan Horse; Is Cutting Deals&#8230;Here&#8217;s a quick excerptAmid the excitement at last week’s Mobile World Congress, which saw the appearance of the first Android prototypes, the full-force advance&#8230; [...]</p>
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