MSearchGroove

In-Brief: MSG ties up with Telematics Update for Navigation Day @CeBIT and speaks at a special session on search & advertising. Receive a €50 discount if you book using ‘1367 MSGroove’ as a special discount code. Conference organizer Abbie Badcock reports healthy attendance for the inaugural event which will feature 35+ c-level speakers from companies including Jentro, Multimap, Nokia, Nuance, TeleAtlas, TomTom, and Webraska. MSG will kick off coverage with a line-up of exclusive podcasts & interviews, so check back regularly.

Regular readers will note MSG has turned up the volume on its coverage analysis of the link between location and mobile search. We have Seeker Wireless exec Andrew Grill on board as a regular contributor and the site itself, which I’m proud to report is already an essential read for the mobile search & advertising industry, has benefited tremendously by the realization (or rather, revelation) that plain-vanilla location-based services are passé.

In fact, the concept of a killer app is passé. The Killer “Opp” (opportunity), to borrow a phrase from Yankee Group, is not location-based services. Nor is it mobile search, or even mobile advertising. Not even the much-hyped trend to mobile social networking will end up leading the pack. It will be the year of “all of the above” and competitive advantage will be based on the ability to provide a holistic and useful mix of these services that is presence-capable and context-aware.

The companies meeting on March 7 in Hannover to discuss navigation “get” this - which is why I’m excited to be both a media sponsor and speaker. The panel, chaired by well-known mobile evangelist Eric Chan, will deep-dive into the intersection between search, networking and location to answer questions including: How can smarter user intent algorithms, combined with location, improve the user experience of local search?; How can we combine advertising with proximity-targeted messages to capture user attention and clinch the sale?; and What impact will advertising models and rev-share deals have on the navigation industry?

But the panel, together with execs including Jentro CEO, Kate, is just a part of this worthwhile one-day event. Speakers from 35+ companies will be on hand to outline their development strategies for future devices and services. As industry analyst and keynote speaker Chris Jones from Canalys notes: “Mass market navigation means massive potential. In a shift from directions to discovery, local search, traffic info and content on navigation devices mark significant changes in manufacturer business models to deliver connected navigation.”

This week: A podcast with Nuance explores the role of voice in search & discovery.

• Posted in
• Web 2.0, Location-based services, Mobile Social Networking, Multimodal Search, Mobile Advertising, Mobile Search, Local Search

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