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Mar10
Podcast: Mobile Advertising Supercharges Brand; But Will Branded Search Providers (& Nokia) Win In The End?
This post is a place setter for the podcast interview with Chetan Sharma, who, together with Joe Herzog and Victor Melfi, has written the just released book, Mobile Advertising: Supercharge your brand in the exploding wireless market. My web designer is moving my site to a new content management system as we speak and the first casualty was this podcast. Check back tomorrow for the exclusive audio interview and much more….
UPDATE: The podcast is up now and you can listen to it here.
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- Mobile Search, Mobile Advertising
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Sponsored Podcast Series
This special three-part podcast series - sponsored by JumpTap, a white-label mobile search and advertising company – continues with a look at recent mobile moves from Google and Yahoo, and why operators should think twice before surrendering control over the mobile search experience to a single branded search company. Dan Olschwang, JumpTap President and CEO, discusses what operators need to control and why.
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