MSearchGroove

Back again and staying put after a string of business trips and meet-ups that culminated in a briefing marathon at CTIA. Special thanks to Andrea Henninge, my indispensable 24/7 PA, who braved time zones and an onslaught of last-minute requests to arrange a balanced and humane calendar of appointments for us all. My apologies to the handful of companies I couldn’t connect with personally, but rest assured there will be an opportunity to catch up in a briefing/podcast/Q&A soon. An open invitation to companies/entrepreneurs at the intersection of content and context: Don’t hesitate to reach out to me directly. I’m always open to new companies, new ideas and new innovations…

Speaking of innovation, I have been chosen by the Mobile Entertainment Forum (MEF) — a fast-growing organization that has established itself as the leading global trade association for companies up and down the mobile entertainment value chain - to judge this year’s Meffys (Mobile Entertainment Awards). My sincere thanks to Kim Arazi and everyone else at the MEF for tweaking the schedule, allowing me to attend CTIA and participate in today’s judging - albeit virtually.

Similar to last year I have been asked to judge the Search & Discovery and Marketing Campaign categories. It’s great to see so many new names and new concepts - especially in the mobile search and content discovery category. For me it’s sure-fire proof that mobile search has long crossed the chasm. Understandably, I must dedicate my time today to reviewing and grading the entries according to criteria including innovation (technical, creative or commercial), quantifiable business benefits and proven success in the market. I’ll be back tomorrow with my usual mix of posts and exclusive interviews. And, while I can’t discuss the Meffy entries in any depth here, you can bet I will pick out some gems to showcase on MSG.

Today I was also chosen to provide input and analysis of mobile Web 3.0 for a candidate company under consideration for a Microsoft Innovator Award.  Proof again that MSG’s reputation for quality and strategic market intelligence are gaining signifcant traction.

• Posted in
• Mobile Research, Mobile Advertising, Content Discovery

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