MSearchGroove

In-brief: As a matter of record, MSG reports the metrics that matter. However, this social media metrics post (via ReadWriteWeb) merits closer analysis. The same goes for Movial’s Social Communicator (from DEMO 08), a solution that could super-charge how we use social media across devices, platforms - the works! Look for more mobile metrics this week.

Yesterday, ReadWriteWeb (RWW), a must-read website written by Richard MacManus and a team of Internet thinkers/enthusiasts, turned five. The destination — one of the top 20 blogs in the world, btw — expertly and consistently delivers detailed coverage of technology, trends, and (my personal favorites) social media and search. (Charles Knight’s AltSearchEngine is an invaluable and essential read - I’m pleased to report our paths have crossed on this guest post, and I’m greatly looking forward to more of the same.)

But RWW’s fifth anniversary isn’t the only stat I wanted to highlight. RWW also brings us insightful social media metrics and analysis . Inspired by this post from Museum 2.0, RWW summarizes the dimensions of a social media scale and a new way of segmenting the real people who really participate in social media.

For example, the occasional user - the “participant” - generally fits 1-5 hours for social media activities into their weekly routine. Users at this lower end of the scale can juggle the tasks of setting up and maintaining pages and groups on MySpace and Facebook, running a Twitter feed, and uploading images to a site like Flickr. A far cry from all the cool stuff we’re supposed to be doing with the flood of social media tools/sites/services at our finger tips. So much social media - so little time…

Sarah Perez, who wrote the post at RWW, also treats us to the results of a “completely unscientific Twitter poll” that speaks volumes. Her conclusion (and the title of her post): Real people don’t have time for social media. Sure, respondents to her Twitter poll argue we will and must make time for what is important, and social media is an increasingly more important part of our lives. It makes sense that we’ll squeeze it in somehow. But I contend the breakthrough will come when social media is an integral part of our lives.

Read between the lines and you’ll discover a novel and potentially profitable blue ocean strategy around empowering us to streamline how we manage our social media communications/networks and self-publish in the form of blogs, podcasts and video. All the better if we are provided meaningful access to our Internet networks and communities on the fly…

After today’s hour-long briefing with Victor Donselaar, President, Movial Applications, I’m convinced we may be quite close to a solution designed from the ground up to do just this. Without giving away too much, let’s just say the company’s Social Communicator - slated to be deployed by the end of this quarter - covers the bases to put us in charge of our social media rather than the other way around. (More analysis of the service when it goes live with a mobile operator - soon…)

• Posted in
• Mobile Research, Web 2.0, Mobile Social Networking, Personalization, Mobile Content

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