Comments on: Recommendations & Mobile Search Via Verizon’s Get It Now: Performs Better Than Some, But Does It Really “Get” It http://www.msearchgroove.com/2008/05/05/recommendations-mobile-search-via-verizons-get-it-now-performs-better-than-some-but-does-it-really-get-it/ At the Intersection of Content & Context Wed, 17 Mar 2010 18:31:15 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: msearchgroove » Blog Archive » Best & Brightest: Mobileslate Hosts Carnival Of Mobilists #185 http://www.msearchgroove.com/2008/05/05/recommendations-mobile-search-via-verizons-get-it-now-performs-better-than-some-but-does-it-really-get-it/comment-page-1/#comment-6657 msearchgroove » Blog Archive » Best & Brightest: Mobileslate Hosts Carnival Of Mobilists #185 Mon, 03 Aug 2009 21:56:47 +0000 http://www.msearchgroove.com/2008/05/05/recommendations-mobile-search-via-verizons-get-it-now-performs-better-than-some-but-does-it-really-get-it/#comment-6657 [...] Content Networks), Eric also has keen insights to offer into mobile personalization and his past guest columns for MSG still speak volumes about the pivotal importance of [...] [...] Content Networks), Eric also has keen insights to offer into mobile personalization and his past guest columns for MSG still speak volumes about the pivotal importance of [...]

]]> By: Michael (Luni) Libes http://www.msearchgroove.com/2008/05/05/recommendations-mobile-search-via-verizons-get-it-now-performs-better-than-some-but-does-it-really-get-it/comment-page-1/#comment-3557 Michael (Luni) Libes Mon, 05 May 2008 21:00:02 +0000 http://www.msearchgroove.com/2008/05/05/recommendations-mobile-search-via-verizons-get-it-now-performs-better-than-some-but-does-it-really-get-it/#comment-3557 Eric, Thanks for trying this out. Beyond the issues you had with the recommendations (the root-cause you have correct, but is far more rare than this review implies) and predictive text UI (which is a more standard pop-down on all our other applications), how did you like the service? Do you not agree the results are better than VCast's search? And as for "Frank Sinatra", I don't know what exactly you'd prefer to see? If Verizon has gone to the the trouble of collecting 200 items, which exactly don't you want to see when entering that query? If you enter a song title, you'll find that specific song. If you had entered "Frank Sinatra ringtone", the result page would include only 25 ringtones. The typical mobile search query, typed or spoken, is only two words long, and with such ambiguity, the only reasonable response is to provide all of the relevant results. "Filtering" can easily be done by the searcher with by an additional word or two in the query. Or in short, ask for a specific item and the results will be far fewer in number, hopefully one. Luni Eric, Thanks for trying this out. Beyond the issues you had with the recommendations (the root-cause you have correct, but is far more rare than this review implies) and predictive text UI (which is a more standard pop-down on all our other applications), how did you like the service? Do you not agree the results are better than VCast’s search?

And as for “Frank Sinatra”, I don’t know what exactly you’d prefer to see? If Verizon has gone to the the trouble of collecting 200 items, which exactly don’t you want to see when entering that query? If you enter a song title, you’ll find that specific song. If you had entered “Frank Sinatra ringtone”, the result page would include only 25 ringtones.

The typical mobile search query, typed or spoken, is only two words long, and with such ambiguity, the only reasonable response is to provide all of the relevant results. “Filtering” can easily be done by the searcher with by an additional word or two in the query. Or in short, ask for a specific item and the results will be far fewer in number, hopefully one.

Luni

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