MSG has inked partnerships with mobile news sites and communities (you’ll see this content coming online throughout the summer as we sets up feeds, special features and forums). But one that really pushes the boundaries is the collaboration with AltSearchEngines (ASE), a member of the ReadWriteWeb blog network. (RWW recently celebrated its fifth year and is that is regularly ranked among Technorati’s Top 20 blogs in the world.) Today, ASE celebrates its first anniversary with a 24-hour postathon, including a guest post from MSG on a vertical search offer and a special post welcoming me as their mobile expert. Congratulations to Charles and ASE – and here’s to another great year!

Regular readers will know that I’m excited about what MSG and ASE, widely regarded as the “voice of alternative search engines” can co-create. Charles Knight, a respected analyst and “reformed SEO” (as he likes to call himself) has built relationships with hundreds of alterative and niche search engines, or Alts, for short. His site rocks (!) and together we will create THE destination for alternative mobile search coverage and analysis.

We kick off next week with BooRah’s mobile offer. After a deep-dive with Nagaraju Bandaru, BooRah Co-founder & CTO, there’s lots to tell…

Through primary research, C-level interviews and podcasts MSG will track mobile search companies and critique their cutting-edge innovation. BTW: The timing couldn’t be better. Each day I pick up on a new Alt. Take today’s post from India Times on Ziva Technologies, a company determined to be another Google. The social search element actually reminds me more of Yahoo’s Answers, which is a new feature of its mobile search offer…But I’ll reserve judgment until after I’ve spoken with Ajay Sethi, Ziva founder.

As an industry analyst I have a long list of Alts to reach out to, but I think this should be a two-way conversation. If you have a mobile search/recommendation offer, or have concrete plans to launch one soon, then please contact my PA Andrea Henninge (andrea@msearchgroove.com) to set up a briefing.

This entry was posted on Monday, June 2nd, 2008 at 11:33 am and is filed under Local Search, Mobile Research, Mobile Search, Mobile Social Networking, Multimodal Search, Personalization, Recommendation, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.