MSearchGroove

Seems like local mobile search is the topic this week. I have some good notes and great briefings to share from Navigation & Location Europe 2008. Andrew Grill, a location-based services pundit and frequent contributor to MSG, will be back this week with his take on the cool mobile social networking companies and apps on the marketplace.

Mobile social networks also figure prominently in the monetization models that will drive usage of directory services and mobile local search. That’s the view of Mike Short, who heads R&D at O2 UK. This week Mike is the keynote speaker at European Directory Marketplace 2008. The industry event, organized by Whitaker Associates and sponsored by MSG, takes a hard look at local search on mobile and the monetization models that can make it happen sooner than later.

What role will advertising play? What content will fly? And will operators continue to have a top-notch role in the value chain? These are few questions I put to Mike before he gave his speech.

Listen to the podcast here. [7:50]

• Posted in
• Mobile Social Networking, Location-based services, Mobile Search, Mobile Advertising, Local Search, Podcasts

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