Seems like local mobile search is the topic this week. I have some good notes and great briefings to share from Navigation & Location Europe 2008. Andrew Grill, a location-based services pundit and frequent contributor to MSG, will be back this week with his take on the cool mobile social networking companies and apps on the marketplace.

Mobile social networks also figure prominently in the monetization models that will drive usage of directory services and mobile local search. That’s the view of Mike Short, who heads R&D at O2 UK. This week Mike is the keynote speaker at European Directory Marketplace 2008. The industry event, organized by Whitaker Associates and sponsored by MSG, takes a hard look at local search on mobile and the monetization models that can make it happen sooner than later.

What role will advertising play? What content will fly? And will operators continue to have a top-notch role in the value chain? These are few questions I put to Mike before he gave his speech.

Listen to the podcast here. [7:50]

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This entry was posted on Monday, June 9th, 2008 at 3:07 pm and is filed under Local Search, Location-based services, Mobile Advertising, Mobile Search, Mobile Social Networking, Podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.