True to the strapline, MSG has become the destination for commentary and analysis on mobile search, mobile advertising and social media. The measure of success: A significant increase in traffic and the amount of time visitors spend exploring the content MSG and its network of partners and contributors have to offer. More importantly, I’ve seen many more requests from conference organizers who either want MSG on board as a media partner or want me to attend as a speaker/host – or both.It’s a great fit and I appreciate every opportunity to proactively engage executives and practitioners in a debate of the issues shaping the wireless industry. (And with 15+ years experience as an industry journalist, it’s in my DNA – I just can’t resist the chance to ask some tough questions.)

In fact, I rarely turn down an invitation – except in the case of the Mobile Web 2.0 Summit 2008. I enjoyed brainstorming topics/speakers with Andrew Mowbray, Marketing Manager, Osney Media and his colleague Sara Higginbottom in the run up to the event. However, in the end, it was more important for me to attend my husband’s birthday. (I’ve celebrated my last two birthdays at mobile search conferences!) So I won’t chair or attend the event today. However, MSG is proud to be a media sponsor of this and future Osney Media events.

Next week you can look for me at Mobile Content Awards & Conference 2008, a Visiongain event sponsored by InfoGin. In addition to chairing the first day of the conference, I will lead a mobile content workshop I have specially organized to provide content companies with an introduction to the mobile search and discovery tools/techniques/technologies they can/should harness to deliver the right content to the right users. To ensure content companies are also getting the right results, I’ll be joined by Andy Bovingdon, VP Product Marketing at Bango, who will walk us through the company’s mobile analytics offer.

Rounding out the day-long workshop, Abraham Joseph – Founder, Device Management Forum, an organization MSG proudly promotes in the Knowledge Sharing section of the site – will tell us what it takes to deliver a good user experience across a myriad of devices and operating systems. Abraham is fresh back from a handset conference – so I’m sure he’ll share valuable and practical advice, as well as insights into the new Apple iPhone strategy and what it means to content companies up and down the value chain.

If you want to schedule a briefing or meet-up during the event, then please contact me directly.

BTW: MSG is a media sponsor of two excellent events, where I’ll also be speaking: Mobile Advertising 2008 (June 23-26 in Brussels), and Mobile 2.0 Europe (July 4 in Barcelona). Hope to see you there!

This entry was posted on Tuesday, June 10th, 2008 at 9:27 pm and is filed under Content Discovery, Local Search, Mobile Advertising, Mobile Content, Mobile Research, Mobile Search, Mobile Social Networking, On-Device Portals, Personalization, Recommendation, Usability, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.