Comments on: Mobile Analytics For The Masses; Bango First To Market With Site & Campaign Metrics http://www.msearchgroove.com/2008/07/25/mobile-analytics-for-the-masses-bango-first-to-market-with-site-campaign-metrics/ At the Intersection of Content & Context Wed, 17 Mar 2010 18:31:15 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: peggy http://www.msearchgroove.com/2008/07/25/mobile-analytics-for-the-masses-bango-first-to-market-with-site-campaign-metrics/comment-page-1/#comment-4792 peggy Wed, 13 Aug 2008 14:33:54 +0000 http://www.msearchgroove.com/2008/07/25/mobile-analytics-for-the-masses-bango-first-to-market-with-site-campaign-metrics/#comment-4792 Greg, Thanks for your comment, which as you can see I did post. Indeed, I would not have done otherwise. I always welcome the opportunity to get to know mobile analytics companies through telephone briefings and webinars, and that offer stands. Put simply, I prefer a briefing to venting; an exchange based on what your product does rather than any encounter you may have had with Bango public relations. A word on my relationship with Bango. I take disclosure seriously. Bango commissioned me to write a white paper over a year ago, yet I feel it necessary to disclose this at the end of my post although Bango is hardly a financial supporter of MSG. If you would rather not schedule a telephone briefing, I invite you to write a column about your company and offer, which I will be happy to post on my site. This should communicate thought leadership and not be merely a marketing pitch. I extended this same invitation to Dean Collins at Amethon, and I extend it to all mobile analytics vendors everywhere. Let us let the readers decide. Peggy Greg,
Thanks for your comment, which as you can see I did post. Indeed, I would not have done otherwise. I always welcome the opportunity to get to know mobile analytics companies through telephone briefings and webinars, and that offer stands. Put simply, I prefer a briefing to venting; an exchange based on what your product does rather than any encounter you may have had with Bango public relations. A word on my relationship with Bango. I take disclosure seriously. Bango commissioned me to write a white paper over a year ago, yet I feel it necessary to disclose this at the end of my post although Bango is hardly a financial supporter of MSG.
If you would rather not schedule a telephone briefing, I invite you to write a column about your company and offer, which I will be happy to post on my site. This should communicate thought leadership and not be merely a marketing pitch. I extended this same invitation to Dean Collins at Amethon, and I extend it to all mobile analytics vendors everywhere. Let us let the readers decide.
Peggy

]]> By: Greg Harris http://www.msearchgroove.com/2008/07/25/mobile-analytics-for-the-masses-bango-first-to-market-with-site-campaign-metrics/comment-page-1/#comment-4664 Greg Harris Mon, 04 Aug 2008 14:14:12 +0000 http://www.msearchgroove.com/2008/07/25/mobile-analytics-for-the-masses-bango-first-to-market-with-site-campaign-metrics/#comment-4664 Peggy, I recently had an email exchange with Laurie Riedman of RiedMan Communications (Bango's PR Firm) where she asked me (the CEO of one of Bango's biggest competitors) to blog about Bango Analytics and how wonderful it is. In that exchange, I mentioned that Bango has been less than honest with the industry in their press releases. It is not even more clear to me what is going on. Since she did not even know that we were their competitor, and she had not even read our blog (if she had she would have seen many posts on Bango), it was clear she did not know what she was talking about. Now While I have a tremendous amount of respect for Ray, and even have gone so far as to send him copies of our reports to help Bango with their poor accuracy, I have had enough. On more than one occasion I have written blog posts that would embarrass Bango, and not posted them. Side by side comparisons between Mobilytics, Bango and now AdMob make Bango look like a simple Hit Counter. These claims of being the first and the best must stop. Your tiny disclaimer at the end of your article says it all. Bango is a financial supporter of your site. As for your search for a product that does both.Campaign tracking and Web site analysis, you did not search very hard. Try typing "Mobile Analytics" into Google and see who is #1. We're really hard to find! I suspect you will allow this comment to be posted, so I will put on our blog as well. While Bango has been great at getting the word out, they must stop making things up and misleading the consumers. More to come on our Mobile Analytics Blog @ http://www.mobilewebanalytics.net. Greg Harris, CEO Mobile Visions, Inc Peggy,

I recently had an email exchange with Laurie Riedman of RiedMan Communications (Bango’s PR Firm) where she asked me (the CEO of one of Bango’s biggest competitors) to blog about Bango Analytics and how wonderful it is.

In that exchange, I mentioned that Bango has been less than honest with the industry in their press releases. It is not even more clear to me what is going on. Since she did not even know that we were their competitor, and she had not even read our blog (if she had she would have seen many posts on Bango), it was clear she did not know what she was talking about.

Now

While I have a tremendous amount of respect for Ray, and even have gone so far as to send him copies of our reports to help Bango with their poor accuracy, I have had enough.

On more than one occasion I have written blog posts that would embarrass Bango, and not posted them.

Side by side comparisons between Mobilytics, Bango and now AdMob make Bango look like a simple Hit Counter. These claims of being the first and the best must stop.

Your tiny disclaimer at the end of your article says it all. Bango is a financial supporter of your site.

As for your search for a product that does both.Campaign tracking and Web site analysis, you did not search very hard.

Try typing “Mobile Analytics” into Google and see who is #1. We’re really hard to find!

I suspect you will allow this comment to be posted, so I will put on our blog as well.

While Bango has been great at getting the word out, they must stop making things up and misleading the consumers.

More to come on our Mobile Analytics Blog @ http://www.mobilewebanalytics.net.

Greg Harris, CEO

Mobile Visions, Inc

]]> By: Peggy Anne Salz http://www.msearchgroove.com/2008/07/25/mobile-analytics-for-the-masses-bango-first-to-market-with-site-campaign-metrics/comment-page-1/#comment-4633 Peggy Anne Salz Sat, 02 Aug 2008 17:22:54 +0000 http://www.msearchgroove.com/2008/07/25/mobile-analytics-for-the-masses-bango-first-to-market-with-site-campaign-metrics/#comment-4633 Thanks for your comment Dean - and I do look forward to continuing the conversation. Thanks for your comment Dean – and I do look forward to continuing the conversation.

]]> By: dean collins http://www.msearchgroove.com/2008/07/25/mobile-analytics-for-the-masses-bango-first-to-market-with-site-campaign-metrics/comment-page-1/#comment-4615 dean collins Fri, 01 Aug 2008 13:51:12 +0000 http://www.msearchgroove.com/2008/07/25/mobile-analytics-for-the-masses-bango-first-to-market-with-site-campaign-metrics/#comment-4615 Peggy, Thanks for your time on the phone this morning. As per your request for me to comment please see below. As discussed I would suggest that all 9 out of 9 mobile analytics vendors are able to offer campaign analysis and that as much as Bango would like to indicate a 'worlds first' that when a customer evaluates the different functionality differences between the 9 vendors (eg admob, amethon, bango, mobivity, wapaliser etc) that this WONT be the differentiator. I look forward to an ongoing dialog either here or in an article with all mobile analytics vendors once you've caught up with your backlog and have had a chance to research further. regards, Dean Collins www.Amethon.com Peggy,
Thanks for your time on the phone this morning. As per your request for me to comment please see below.

As discussed I would suggest that all 9 out of 9 mobile analytics vendors are able to offer campaign analysis and that as much as Bango would like to indicate a ‘worlds first’ that when a customer evaluates the different functionality differences between the 9 vendors (eg admob, amethon, bango, mobivity, wapaliser etc) that this WONT be the differentiator.

I look forward to an ongoing dialog either here or in an article with all mobile analytics vendors once you’ve caught up with your backlog and have had a chance to research further.

regards,
Dean Collins
http://www.Amethon.com

]]>