Comments on: Is Flat-Rate Data Really The Catalyst For The Mobile Web & Mobile Advertising? Or Are We Missing The Point? Also: How Mobile Operators Can Earn Billions More

By: Mobile Youth Consumers » Blog Archive » Is Flat-Rate Data Really The Catalyst For The Mobile Web & Mobile Advertising? Or Are We Missing The Point? Also: How Mobile Operators Can Earn Billions More

Wed, 06 Aug 2008 14:07:21 +0000

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By: msearchgroove » Blog Archive » NEWS GROOVE: Millennial Media, Mobix Interactive, MultiMedia Intelligence, RipCode Inc., Rhythm NewMedia & Singlepoint

Wed, 06 Aug 2008 12:33:30 +0000

[...] The takeaway: Text and banner ads do the job, but companies are scrambling to offer users a more compelling experience. But are video ads the answer? Since we know we need to think mobile — and even Yankee Group tells us not to mimic the Internet (or other media, for that matter) – I have to wonder if we can be more imaginative. Peggy adds: It’s a move in the direction of more a more compelling experience, but it also needs to be genuinely useful. I’m currently immersed in the first chapters of Jonathan MacDonald’s upcoming book, The Communication Ideal, which provides us a roadmap and radical ideas on how to get there from here. In the meantime, before we get too carried away with mobile video, I suggest we think through the costs. I good place to start is this post on Sender-Pays Data. [...]

By: Mobile Youth Survey » Blog Archive » Is Flat-Rate Data Really The Catalyst For The Mobile Web & Mobile Advertising? Or Are We Missing The Point? Also: How Mobile Operators Can Earn Billions More

Mon, 04 Aug 2008 19:27:49 +0000

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By: Top 10 mobileYouth stories in last 24 hours | mobileYouth

Top 10 mobileYouth stories in last 24 hours | mobileYouth — Wed, 30 Jul 2008 09:55:37 +0000

[...] Is Flat-Rate Data Really The Catalyst For The Mobile Web & Mobile Advertising? Or Are We Missing… (Jul 29, 2008 21:27) I am amazed how so many individuals – from telecom execs to ad agency reps – at so many industry ev.. [...]

By: George

George — Tue, 29 Jul 2008 23:47:06 +0000

Flat rate data plans may be well and good when they are offered but in the interim companies like Veveo are indulging in seriously deceptive marketing of their data intensive video applications by marketing them as “FREE”. Nowhere in their vtap application or on their promotions on the web does Veveo point out upfront that the data charges due to video downloads could cost an arm and a leg. Instead the word “FREE” is used multiple times. This is quite unlike more mainstream sites like the YouTube mobile site where the users are given a prominent notice every time about data charges. A friend of mine downloaded Veveo’s vtap from getjar.com and used it a few times thinking it is FREE, only to be slapped with a $278.12 data fee for that month. This is not something ordinary folks can afford. His use of vtap ended then and there forever. Many other users might have had the same experience.

By: how to make people laugh

how to make people laugh — Tue, 29 Jul 2008 14:39:19 +0000

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By: Is Flat-Rate Data Really The Catalyst For The Mobile Web & Mobile Advertising? Or Are We Missing The Point? Also: How Mobile Operators Can Earn Billions More

Tue, 29 Jul 2008 10:08:07 +0000

[...] msearchgroove Tags: Ad Agency, Amp Mobile, Belief That, Billions, Catalyst, Data Charges, Execs, Industry [...]