Comments on: Mobile Search Masterclass: How Google & Yahoo Really Measure Up; Is Paid Search The Path To Discovery? http://www.msearchgroove.com/2008/07/29/mobile-search-masterclass-how-google-is-paid-search-the-path-to-discovery/ At the Intersection of Content & Context Wed, 17 Mar 2010 18:31:15 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: msearchgroove » Blog Archive » A Day Without Google Mobile Search? The Tradition Comes To MSG So Give It A Try http://www.msearchgroove.com/2008/07/29/mobile-search-masterclass-how-google-is-paid-search-the-path-to-discovery/comment-page-1/#comment-6101 msearchgroove » Blog Archive » A Day Without Google Mobile Search? The Tradition Comes To MSG So Give It A Try Mon, 06 Apr 2009 20:30:44 +0000 http://www.msearchgroove.com/2008/07/29/mobile-search-masterclass-how-google-is-paid-search-the-path-to-discovery/#comment-6101 [...] of sources quoted on MSG over the last months, including Mobile Commerce (which revealed data during a recent Mobile Search Masterclass that proves Google mobile search results tend to be less than satisfactory) and a recent report from [...] [...] of sources quoted on MSG over the last months, including Mobile Commerce (which revealed data during a recent Mobile Search Masterclass that proves Google mobile search results tend to be less than satisfactory) and a recent report from [...]

]]> By: msearchgroove » Blog Archive » PODCAST: Yahoo Mobile Search & Advertising Tweaks Bring Success, But Google Packs Them In http://www.msearchgroove.com/2008/07/29/mobile-search-masterclass-how-google-is-paid-search-the-path-to-discovery/comment-page-1/#comment-5892 msearchgroove » Blog Archive » PODCAST: Yahoo Mobile Search & Advertising Tweaks Bring Success, But Google Packs Them In Mon, 09 Mar 2009 21:06:30 +0000 http://www.msearchgroove.com/2008/07/29/mobile-search-masterclass-how-google-is-paid-search-the-path-to-discovery/#comment-5892 [...] While I may have my issues with some of the Bernstein report findings, there’s no arguing the fact that Google controls a sizeable share of the U.S. mobile search market, and that despite the fact the search giant consistently delivers a poorer user experience (an observation based on MSPR findings as well as those reported by Mobile Commerce during a recent Mobile Search Master Class). [...] [...] While I may have my issues with some of the Bernstein report findings, there’s no arguing the fact that Google controls a sizeable share of the U.S. mobile search market, and that despite the fact the search giant consistently delivers a poorer user experience (an observation based on MSPR findings as well as those reported by Mobile Commerce during a recent Mobile Search Master Class). [...]

]]> By: msearchgroove » Blog Archive » Will Tapping The Wisdom Of Crowds Outsmart Mobile Search Giants? http://www.msearchgroove.com/2008/07/29/mobile-search-masterclass-how-google-is-paid-search-the-path-to-discovery/comment-page-1/#comment-5869 msearchgroove » Blog Archive » Will Tapping The Wisdom Of Crowds Outsmart Mobile Search Giants? Thu, 05 Mar 2009 16:56:03 +0000 http://www.msearchgroove.com/2008/07/29/mobile-search-masterclass-how-google-is-paid-search-the-path-to-discovery/#comment-5869 [...] real Web. There is no cross-linking data to power PageRank algorithms, which is a major reason why regular road tests performed by companies such as Mobile Commerce Ltd. - a U.K. company that, among its many other [...] [...] real Web. There is no cross-linking data to power PageRank algorithms, which is a major reason why regular road tests performed by companies such as Mobile Commerce Ltd. – a U.K. company that, among its many other [...]

]]> By: msearchgroove » Blog Archive » Chinese Mobile Search Engine mInfo Gets Boost From Olympics; Look For Major Distribution Deals & Mobile Operator Tie-Ups http://www.msearchgroove.com/2008/07/29/mobile-search-masterclass-how-google-is-paid-search-the-path-to-discovery/comment-page-1/#comment-4888 msearchgroove » Blog Archive » Chinese Mobile Search Engine mInfo Gets Boost From Olympics; Look For Major Distribution Deals & Mobile Operator Tie-Ups Mon, 18 Aug 2008 13:05:26 +0000 http://www.msearchgroove.com/2008/07/29/mobile-search-masterclass-how-google-is-paid-search-the-path-to-discovery/#comment-4888 [...] mark over the visibility - hence effectiveness — of the ad, and lends credence to this must-read post as well as the startling conclusion that Internet search engines (think Google) are playing up [...] [...] mark over the visibility – hence effectiveness — of the ad, and lends credence to this must-read post as well as the startling conclusion that Internet search engines (think Google) are playing up [...]

]]> By: msearchgroove » Blog Archive » JumpTap CMO Paran Johar Reveals Strategy; Sharper Focus On Delivering Display Ads In Synch With Mobile Search Queries, Behavior, Context & Location http://www.msearchgroove.com/2008/07/29/mobile-search-masterclass-how-google-is-paid-search-the-path-to-discovery/comment-page-1/#comment-4668 msearchgroove » Blog Archive » JumpTap CMO Paran Johar Reveals Strategy; Sharper Focus On Delivering Display Ads In Synch With Mobile Search Queries, Behavior, Context & Location Mon, 04 Aug 2008 16:40:29 +0000 http://www.msearchgroove.com/2008/07/29/mobile-search-masterclass-how-google-is-paid-search-the-path-to-discovery/#comment-4668 [...] this jives with the mobile search road test conducted by Mobile Commerce Ltd, which MSG reported here. Once again we can see for ourselves that retrofitted Web search solutions (think Google, Yahoo, [...] [...] this jives with the mobile search road test conducted by Mobile Commerce Ltd, which MSG reported here. Once again we can see for ourselves that retrofitted Web search solutions (think Google, Yahoo, [...]

]]> By: Scott http://www.msearchgroove.com/2008/07/29/mobile-search-masterclass-how-google-is-paid-search-the-path-to-discovery/comment-page-1/#comment-4591 Scott Thu, 31 Jul 2008 08:42:35 +0000 http://www.msearchgroove.com/2008/07/29/mobile-search-masterclass-how-google-is-paid-search-the-path-to-discovery/#comment-4591 Hi Peggy, I'll pick up the conversation with Colin directly but though the Google vs Yahoo! comparison looks compelling there are a couple of points worth highlighting: (1) The results are to some extent dependent on the search used. Yahoo! responds better (by its own admission) to requests for downloads and related material rather than more general searches and this may have skewed the result. but more importantly, (2) The service is only as good as the depth that it offers. If you are trying to build a decent sized business watch out. There is no depth in the Yahoo! base. I would argue for those serious about building a meaningful audience not to lose focus on Google and other market places like AdMob. Searching for a "better quality" CTR is not necessarily the primary driver. Hi Peggy, I’ll pick up the conversation with Colin directly but though the Google vs Yahoo! comparison looks compelling there are a couple of points worth highlighting:

(1) The results are to some extent dependent on the search used. Yahoo! responds better (by its own admission) to requests for downloads and related material rather than more general searches and this may have skewed the result.

but more importantly,

(2) The service is only as good as the depth that it offers. If you are trying to build a decent sized business watch out. There is no depth in the Yahoo! base. I would argue for those serious about building a meaningful audience not to lose focus on Google and other market places like AdMob. Searching for a “better quality” CTR is not necessarily the primary driver.

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