One-Day Conference Reveals Mobile Web Megatrends & Best Practices; AdMob, Cellfire, iLoop Mobile, Nokia & Opera Talk Numbers, Impact, Strategy
The mobile Web is a case of good news and bad news.
The good news: Recent stats from mobile Web champions such as dotMobi confirm the full-force arrival of the mobile Web. (It is indeed great news and I have the green light to post my earlier Q&A with Paul Nerger, dotMobi VP of Advanced Services and Applications.) The bad news: We need more than numbers to drive uptake and make the mobile Web an indispensable part of our daily routine. (And it must become that if we are indeed going to crawl out of the chasm and blaze into Mobile Web 2.0.)
How do we get there from here? Before we develop a roadmap, we must understand the issues. We must connect with the thought leaders, trail-blazers and futurists at an event keenly focused on the mobile Web megatrends that matter.
Fortunately, Ajit Jaokar - CEO of the publishing company futuretext – perhaps best known as the co-author of Mobile Web 2.0, the milestone book that started it all – has organized a one-day conference to accomplish all of the above.
Aptly titled Mobile Web Megatrends, this one-day event (Monday, September 8th @ University of California, Berkeley) features C-level speakers from companies including AdMob, Cellfire, iLoop Mobile, Nokia, Opera – to name a few.
From APIs to widgets, and from Android to QR codes, this unique event is sure to push the boundaries. (As it should. Open sits at the core of all Ajit does and is also the focus of his upcoming book Open Mobile.) Some sessions that caught my attention: The Obamamobile – Media and mobile convergence; Trends Driving the Mobile Web & Related Business Opportunities for Startups; and iPhone – The iStore and the future of mobile applications. (You can check out the agenda here.)
MSG is proud to be a media and blogging partner for the conference. Unfortunately, I won’t make it to the inaugural event in California (I’m in a plane on my way to CTIA on that day), but I will connect with Ajit soon to plan and provide pre-event coverage and podcasts with the speakers.
In the meantime, indications are good that this won’t be my last chance to be involved with the conference. Ajit tells me organizers have requested to repeat his path-breaking event in several countries – including Germany, where I am based. I’m honored that Ajit has asked me to speak at that event as well – so more on the program once the date and venue are set.
My take: Mobile Web Megatrends is going on tour (!) It clearly has its finger on the pulse, so expect to see this conference make some waves.
