VisionMobile Takes The Wraps Off Mobile Industry Atlas; First To Identify Major Players In All Phases Of The Handset Lifecycle
The recent release of this valuable knowledge resource may have slipped your attention in the summer months. But with vacation over and most of us in catch-up mode, the timing is perfect to check out and download the Mobile Industry Atlas, a visual map developed by VisionMobile that provides a who’s who in the mobile industry and the position they occupy in the evolving value chain (from handset design through retailing, including development and delivery of hardware, software, SIM cards, services, and content).
The Atlas examines the handset lifecycle and looks at the key companies active in the pre-load phase (vendors involved in providing software, hardware and services to the core value chain during the design and development of the handset, and before the software is embedded onto the handset), and the major players in the post-load phase (vendors involved in providing content and services after the handset has left the factory).
It was months in the making, a job well-done by Andreas Constantinou, VisionMobile Research Director. His company brings together a team of experts to offer research, workshops and advisory services on under-the-radar market sectors and emerging technologies. I am proud to be a VisionMobile Associate and to have contributed to the Mobile Industry Atlas by identifying companies that provide content and services after the handset has left the factory, including vendors in the mobile content, mobile games, mobile advertising, mobile search, and content targeting sectors.
If you are looking for a map that clarifies the complete mobile ecosystem, then I encourage you to download it here. The cost for an A2 glossy wallchart (which looks great, by the way) + PDF (single user) is GBP55, incl. shipping and taxes.
BTW: Andreas tells me that the Mobile Industry Atlas will be updated bi-annually. The next VisionMobile report slated for publication is S60 vs. Android: Champion vs. Challenger. This in-depth comparative analysis will dissect the developer experiences and the platform strategies offered by the two industry giants. No doubt Andreas will have more about this on his blog, which you can read here or follow by signing up for an email update.
