Francesco Roveta, Director of eBay Mobile treated the audience at Mobile Web Europe to some key learnings from their mobile offering. Below are the vital statistics:

• 7000 downloads per day of eBay iPhone app
• More than half of eBay mobile users start their session on mobile as opposed to continuing their PC session
• Mobile users are twice as likely to win an auction on eBay

And the mobile Internet needs players like eBay, who truly understand the power of the mobile channel and the importance of user experience, in order to drive the market forward.

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