MSG Ties Up With Netsize To Produce Mobile Industry Almanac; Focuses On Mobile Search, Advertising & Networking
Regular readers may recall that I collaborated with Netsize last year to write the Netsize Guide, a 250+ page book that documents industry developments, identifies key trends and profiles C-Level execs from 25+ companies including EA, Google, Jamba and Nokia. (You can download the Netsize Guide by clicking the button on the left-hand side of this site.) A real highlight was an online industry survey of over 1,800 mobile industry professionals and practitioners from 79 countries.
Netsize tells me the book was a huge success, registering 5,000 downloads (double the number the previous year) and 4,000 printed copies (well distributed at a string of industry events including Mobile World Congress). I am pleased with the positive response, and so is Netsize since it has asked me to research and write the 2008 edition. (Netsize has also partnered with Informa for industry facts and figures, so I am confident this year’s edition will be even better than the last!)
During a day of meetings yesterday, I met with George Yaryura, Netsize Strategic Marketing Manager, to scope out the project and decide the key messages. The executive interviews will focus on how/why mobile companies can/must make their offers relevant to consumers. Companies sure to be showcased in the guide include a mix of mobile-only social networks (BuzzCity), mobile advertising firms (AdMob), mobile search & advertising companies (MCN), mobile content providers (Jamba) and mobile music companies (Warner).
We also discussed plans to develop a thinking space (much like MSG) where we could engage the reader community online. More about that later…
There’s also room for a few super-cool startups as well as industry luminaries. Top of my list is Ogilvy’s Jonathan MacDonald, who continues to leave his mark on the communications industry. Jonathan correctly and constantly calls on us to re-think relevancy, which is also a central focus of this year’s Netsize Guide. I expect his views will be deliciously disruptive, which is why I want him on board for a Q&A.
Blyk is another good fit. My last week of briefings (the stuff of this week’s coverage beginning today) convinced me of that!
As you can see, I am planning a book that will push a few boundaries. If you think your company/vision should be considered, then I encourage you to contact me directly. peggy@msearchgroove.com
