Christian Haspl, Commercial Development Manager with 3 Austria is presenting on 3’s partnership strategy with Internet players such as Skype and MSN. They are now experiencing 65,000 monthly Facebook page impressions through their Planet3 portal with this set to double within 3 months. The takeaway is simplicity. 3 partner with the heavyweight Internet players, offering an optimised service that places the user experience at its core.

Where Paulo Simoes predicts a mobile world dominated by browsers, Christian believes that there is a role for applications alongside browsers as long as 3 can manage this and there is a clear benefit to the user.

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