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	<title>Comments on: UPDATE: Mobile Advertising &amp; Analytics White Paper On Track; Release Next Week</title>
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	<link>http://www.msearchgroove.com/2008/09/30/update-mobile-advertising-release-next-week/</link>
	<description>At the Intersection of Content &#38; Context</description>
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		<title>By: Dean Collins</title>
		<link>http://www.msearchgroove.com/2008/09/30/update-mobile-advertising-release-next-week/comment-page-1/#comment-5576</link>
		<dc:creator>Dean Collins</dc:creator>
		<pubDate>Sat, 01 Nov 2008 19:17:42 +0000</pubDate>
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		<description>Will speed of report delivery be a consideration in your analysis?
Obviously using a &#039;tag&#039; based solution like Admob and Bango is easier for smaller sites that dont have the ability to set up a dedicated on site solution like Amethon but i think that one of the aspects I&#039;m most interested in understanding is what lag times these &#039;cloud based&#039; solutions can update their reports in?
Eg. If I make a change on my mobile content today at 11am est, how long before I can review what effect this change has on my traffic?
I understand from customers who have left a tag based solution for Amethon&#039;s onsite server solution that reports were in excess of 18 hours +
There are 2 other vendors apart from Amethon that have on site offerings so wondering if this will be a consideration of your report especially as A/B multivariate testing is becoming a more frequent tool for optimisation.
Cheers,
Dean Collins
www.Amethon.com</description>
		<content:encoded><![CDATA[<p>Will speed of report delivery be a consideration in your analysis?<br />
Obviously using a &#8216;tag&#8217; based solution like Admob and Bango is easier for smaller sites that dont have the ability to set up a dedicated on site solution like Amethon but i think that one of the aspects I&#8217;m most interested in understanding is what lag times these &#8216;cloud based&#8217; solutions can update their reports in?<br />
Eg. If I make a change on my mobile content today at 11am est, how long before I can review what effect this change has on my traffic?<br />
I understand from customers who have left a tag based solution for Amethon&#8217;s onsite server solution that reports were in excess of 18 hours +<br />
There are 2 other vendors apart from Amethon that have on site offerings so wondering if this will be a consideration of your report especially as A/B multivariate testing is becoming a more frequent tool for optimisation.<br />
Cheers,<br />
Dean Collins<br />
<a href="http://www.Amethon.com" rel="nofollow">http://www.Amethon.com</a></p>
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