Regular MSG buddy and supporter Nadir Garouche, an exec at a major content publisher, has come through with another scoop and given his excellent track record it certainly looks credible. According to Nadir, T-Mobile U.S.A. will team up with Yahoo! to make OneSearch the default search engine on all T-Mobile handsets shipped from November 8^th (except the G1 and Sidekick of course!). This is another coup for Yahoo! who are beginning to get some serious traction in the mobile search space, but presumably – as Nadir points out – this will mean the end of T-Mobile’s association with Medio, who are their current search provider.

Peggy has lined up a conversation with Nadir to get the inside track on this scoop and will report back with a post by the end of the week. Incidentally, Peggy is still in London following the successful ChinWag event where MSG was described as the leading knowledge portal for mobile search by Ayse Göker, Lecturer and CEO of Ambiesense Ltd. – look out for Ayse’s book on mobile search and in particular the chapter focussing on MSG!

Peggy is also wrapping up some meetings that will likely take MSG a giant step forward – watch this space.

This entry was posted on Wednesday, October 8th, 2008 at 3:22 pm and is filed under Content Discovery, Mobile Advertising, Mobile Content, Mobile Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.