Comments on: Starbucks LBS Myth Well And Truly Busted; Advertising? Ask, Don’t Assume

By: Blogwatch: The 4G picture becomes clearer, or does it? « TelecomTV *Raw

Blogwatch: The 4G picture becomes clearer, or does it? « TelecomTV *Raw — Sat, 01 Nov 2008 18:14:52 +0000

[...] on the subject of mobile, Andrew Grill over at the M-Search Groove blog posits that Mobile Advertising is Broken. It’s a length post that ties in with an LBS conference this week, but he concludes by [...]

By: London Calling » Location Advertising conference in Berlin

London Calling » Location Advertising conference in Berlin — Sat, 01 Nov 2008 18:11:19 +0000

[...] over the weekend I will be providing a more comprehensive review. In the meantime, have a look at James Cameron’s thoughts over on [...]

By: Rebecca Caroe

Rebecca Caroe — Sat, 01 Nov 2008 18:02:10 +0000

Your quote “Mobile is not a broadcast channel but a communication medium” says it all.
Any advertising needs to be conversational – enabling and facilitating dialogue, whether gossip / informational / entertainment based.
The future of marketing communications is based on conversational marketing. The medium comes second.
Thanks