A look at some new stats and observations from Bango. The news: The U.S. pulls ahead of the U.K. in mobile content browsing and payments. Overall, payments to content providers continue to be high, indicating that mobile content is selling well despite the economic slowdown.

The findings are based on Bango’s birds-eye view of browsing behavior and mobile transactions across 1,811 devices and 208 countries in February 2009. (By way of background, Bango provides real-time mobile analytics and collects mobile payments in over 150 countries worldwide.) For a complete list of the top 10 countries in both mobile browsing and mobile payments for February 2009 (hot off the presses!), check out the Bango Briefing Room here.

Speaking of stats, this recent blog post underlines the pivotal role of mobile analytics in developing truly targeted mobile campaigns. As it points out: Most analytics products only update publishers/advertisers on traffic trends daily/weekly/monthly. But that doesn’t cut it when it comes to uncovering the hour by hour breakdown of traffic, granular detail that can mean the difference between campaign success and failure. Indeed, hourly access to analytics also allows advertisers/publishers to fine-tune their campaigns, and change content throughout the day based on the time of day.

Keep looking for more stats from Bango in the Briefing Room – and watch for Vol. 2 of my series of mobile advertising how-to white papers (sponsored by Bango). The next in the series, Mobile Advertising For The Masses, documents mobile advertising campaigns across three mobile social networks.

Disclaimer: Bango is an MSG supporter.

Tags: bango, behavioral targeting, Mobile Advertising, mobile analytics, white paper

This entry was posted on Tuesday, March 3rd, 2009 at 5:54 pm and is filed under Mobile Advertising, Mobile Research, Mobile Social Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.