Marcus Evans

Think Smart, Think Mobile In NY

Author: Peggy Anne Salz

Regular readers will know and appreciate that I got the most out of my frequent flyer miles last year, speaking at over twenty industry events across three continents. This year MSG has reached a tipping point and I can focus on what I love most: Commenting on the industry and creating thought leadership in the form of white papers and research projects.

In order to focus my efforts on these exciting new projects, I will not attend CTIA in Las Vegas this year. But nothing could keep me from speaking at ThinkMobile in New York (March 18-19).

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From the moment that Matthew Snyder – ThinkMobile Conference Chair and Founder & CEO of ADObjects, a strategic cross-media consultancy – contacted me to brainstorm on the program and speakers, I knew this event was going to set the bar. We not only identified individuals with something important to say; we also invited people we felt were most likely to make a lasting and significant contribution to the mobile industry. If you want to see the direction the industry is going, and connect with the people who are going to get us there, then this is THE event to attend.

I am personally looking forward to catching-up with colleagues and cool companies such as Answers.com (Bob Rosenschein, CEO), MocoSpace (Justin Siegel, CEO and Co-Founder), and David Berkowitz, Director of Emerging Media & Client Strategy at 360i , a high-energy digital marketing expert and high-profile commentator on all things digital. (You can look for his blogs and other must-read/must-follow sites in MSG’s new Knowledge Sharing zone…coming soon!)

David and Bob are on the panel I lead on the topic of mobile search, mobile advertising, and SEO. I’m pleased and proud to report I will be joined by Michael Slinger, Manager, Google, and Rachel Pasqua, Director, Mobile Strategy, iCrossing. What are the issues in mobile? Who are the players? And how valuable is a dedicated mobile SEO strategy, really? This panel will address the important – and sometimes uncomfortable – questions we need to move the industry forward. I hope to see you there, and if you want to catch-up or meet-up, then please reach out to me at peggy@msearchgroove.com – or schedule a slot with my PA Andrea Henninge (andrea@msearchgroove.com).


March 11, 2009

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