Watch For It! RingRing Media, iPhone Stats & MSG Mobile Advertising & Analytics Webinar
Checking in before I check out to meetings in The Netherlands after a week packed with pre-CTIA briefings and a few discussions under NDA. More about that next week, along with a string of posts including an in-depth look at RingRing Media, complete with a rundown of the stats its seeing (all the more interesting since RingRing is regarded as the largest spending media agency in the U.K.), and why its (not-yet-released) ad-optimization platform will likely have a huge impact on how we conduct mobile advertising campaigns and how much we get back. I’ll also have my take on some recent iPhone usage stats from AdMob and Bango, as well as some other surprises.
I’m also pleased to report that the interest in my series of mobile advertising white papers is going strong. While I’ve just wrapped up Vol 2, my earlier white paper (Mobile Advertising For Newbies) will soon be making the rounds as part of a package of audio-visual presentations on mobile advertising produced by Henry Stewart Talks, a company committed to providing access to world class seminars by leading thinkers and authorities from around the globe in one online resource. The company commissioned me to summarize the findings of my first white paper and so educate the market about the pivotal role of mobile analytics in all we do. The more digital we become, the more the data matters…
Location is another topic high on my agenda, so I am looking forward to a F2F meeting/podcast with Dan Harple, who is responsible for leadership, and strategic and operational growth at GyPSii, a super-cool company leading the race to deliver us mobile experiences that combine information, entertainment, social networks, and location/navigation. A passion for multimedia, real-time interactive communications, collaboration, and social media runs through Dan’s bio like a leitmotif.
Prior to joining GyPSii he was Founder, Chairman, and CEO of Context Media, Inc., an enterprise software firm that was acquired by Oracle. Before that, his efforts centered on media research in Context Labs, a company he co-founded with Artist and Producer Todd Rundgren. Cool!
If you want to know more about the company and its future roadmap, then click on the screen in the MSG video player and watch the interview I did with Shane Lennon, Vice President, Marketing & Product Development, during Mobile World Congress. It’s the video interview I chose to showcase this week, and you can read more in my column for bnetTV’s weekly newsletter here.
Tags: AdMob, bango, GyPSii, iPhone, Location-based services, Mobile Advertising, mobile analytics, Mobile Internet, Mobile Marketing, Mobile Search, Mobile Social Networks, Mobile World Congress, white paper
