This white paper from Peggy Anne Salz, chief analyst here at MSearchGroove, helps marketers understand how to effectively market to mobile social community members. “Mobile Advertising for the Masses” highlights that in the personal world of mobile social networks, advertising that encourages two-way interaction between advertisers and consumers will be more successful than conventional “push” style banner ads. The report suggests that virtual gifting is seen by many as the starting point for cultivating this two-way conversation.

It’s available for download at www.bango.com/whitepaper2 and you can see the results of the three ad campaigns featured in the white paper in detail on the accompanying Mobislim blog mobislim.wordpress.com, as measured by the Bango mobile analytics service.

Come and hear Peggy Anne Salz talk about this research at the AIME Seminar on April 2 in London. The topic of the evening seminar is “Mobile Advertising and the rise of Social Networking”. The folks from Bango will be there too so hope to see you then if you are in town.

Enjoy!

Tags: bango, BuzzCity, Itsmy, Mobile Advertising, mobile analytics, mobile social communities, Peperoni, social networking

This entry was posted on Friday, March 27th, 2009 at 5:46 pm and is filed under Bango, Briefing Rooms. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.