Regular readers may recall that Every Single One Of Us, a global effort aggregating knowledge, and authorizing best practice and methodologies that ensure optimal mobile advertising user experience, selected MSG from among five research and consulting companies to take the lead role in Mobile Advertising U.K. I am proud that this project has moved into the next phase and I can report some exciting progress on several fronts.

Following my trip to London last week to speak at an excellent quality mobile advertising networking event organized by AIME (more on that in my analysis tomorrow), I connected with my esteemed colleague Tarik Fawzi, founder of ÆNEAS Strategy Consulting and Management, an international consultancy firm, to finalize some details around the project. We have identified an impressive list of executives at a mix of agencies, enablers, and operators in the U.K., whose views and experiences will be crucial elements in this ambitious undertaking.

The research project — which has the endorsement of three leading global mobile marketing organizations: The Interactive Advertising Bureau (IAB), the Internet Advertising Bureau (IAB UK), and the Mobile Marketing Association (MMA) – will also be the topic of a special industry event on June 15 in London. During this one-day conference,  I will present key findings from my exclusive interviews as well as report the results of consumer surveys. I’ll post more details on the event soon.

I still have the opportunity to take your views and perspectives into account, and I would welcome your input.

If you have an interest in being considered for an interview, please contact me directly or send an email to my assistant Andrea Henninge (andrea@msearchgroove.com).

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