“Mandatory Reading” On Mobile Advertising Do’s & Don’ts; Meet Up With MSG In November
It’s a month of milestones at MSG. With the help of the team at Tego Interactive – an experienced team of professionals helping to build businesses (including mine) through converged Web and mobile solutions – I have quietly launched a new-look website and a brand new mobile site that got rave reviews on WAP Review.
And with the assistance of Alexander Vlasblom and the rest of the Netsize team I have (once again) brought together a stellar line-up of cool companies and key executives for this year’s Netsize Guide. These include (in no special order): Google, Nokia Interactive Advertising, Sony Ericsson, Funambol, GeoVector, Telefonica, Vodafone, Mastercard, Spotify, LinkedIn, Universal McCann, InsideMobile, Layar, Kooaba, Ogilvy and slew of super-cool companies in healthcare and retail using mobile to do fantastic services.
Today’s milestone: I formally take the wraps off MobileAd World Focus, a global roundup of the trends, technologies and campaigns impacting the emerging mobile advertising business ecosystem at all levels.
Global endorsement
Indeed, the real news today is the support my work has from leading global mobile organizations — the Association for Interactive Media & Entertainment (AIME), the Mobile Entertainment Forum (MEF), the Mobile Data Association (MDA) and the Mobile Marketing Association (MMA).
These organizations strongly endorse MobileAd World Focus because it will educate the marketplace, highlight growth opportunities and expertly document the best practices that make business sense. In the words of Mike Wehrs, President & Chief Executive Officer, MMA: “The MobileAd World Focus publication represents an essential read for the companies across the emerging business ecosystem and should be mandatory reading for any business that benefits from advertising.”
Advisory board
To be sure this work reflects the ideas and issues impacting the mobile advertising industry at all levels I have formed the MobileAd World Focus advisory board and announced the first appointment: Millennial Media’s President and CEO Paul Palmieri.
Referred to as a “Content Guru” by Wireless Week, Paul is a well-known evangelist for mobile advertising opportunities for brands, and for the evolution of mobile media business models. (Look for more about Millennial Media on MSG soon, when I continue my in-depth look at ad networks worldwide.)
Open for ideas – come to London!
The MobileAd World Focus kicks of today – and I officially start my search for excellence in mobile advertising. From campaigns and case studies to best practice and key learnings, I invite you to share your stories with me.
What will MobileAd World Focus cover?
Topics will include:
• The pivotal importance of engagement and social media marketing
• The tools/technologies available (SMS, MMS, idle screen, mobile coupons, 2D barcodes, sponsored mobile search, location-awareness and multi-modal interfaces) and the business objectives they can achieve.
• The role of mobile analytics to measure success, or failure
• The new opportunities around app stores and branded content storefronts
I invite you to reach out to me directly at peggy@msearchgroove.com
Better yet – why not schedule a time to meet-up in person on November 5 in London for the first (but not the last!) Meet MSG Day. (I’ll announce the venue closer to the date).
I hope you’ll take advantage of the opportunity to meet-up, catch up and brief me on your companies, case studies and great ideas!
Disclaimer: Netsize is an MSG supporter; MSG has chosen Tego Interactive to develop its online and mobile websites and map out business strategy.
Tags: 2D barcodes, barcode, Funambol, GeoVector, Google, idle screen, InsideMobile, Kooaba, Layar, LinkedIn, Location-based services, Mastercard, Millennial Media, MMS, Mobile Advertising, mobile analytics, Mobile Coupons, Mobile Internet, Mobile Marketing, Mobile Search, Multimodal, Netsize, Nokia Interactive Advertising, Ogilvy, SMS, Sony Ericsson, Spotify, targeting, Telefonica, Universal McCann, Vodafone
November 2nd, 2009 at 12:22 pm
[...] Chinese firm with the necessary technology (and 240,000 registered players).” Researching the next Netsize Guide has brought me in contact with some cool companies in Augmented Reality (namely, GeoVector and [...]
November 2nd, 2009 at 7:37 pm
[...] The purpose: To connect with companies to tell the more about the new range of media solutions at MSG, which include podcasts, webinars and branded microsites. More importantly, I am looking for exciting case studies and key learnings to include in MobileAd World Focus. [...]
November 3rd, 2009 at 8:14 am
[...] special mention (I’ve bookmarked both for my ongoing work in content discovery and my new mobile advertising project), Mark Jaffe’s down-to-earth post speaks volumes about the biggest challenge facing the [...]
November 6th, 2009 at 12:43 pm
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mal schaun(but still blogging up a storm at Golden Swamp, where her passion
for learning and listening has earned her recognition as the Internets
most persistent connective education advocate). Her post on mobile, society, woman and education made …
November 9th, 2009 at 3:45 pm
[...] meet-up also provided me the opportunity to brief companies on MobileAd World Focus, a mobile advertising ecosystem ebook created with Convergence World and endorsed by leading global [...]