First MEET MSG DAY Rocks! Look For Company Profiles, Funding News & New Thought Leaders
Back and settled from our first-ever MSG meet-up in London. Thanks to our supporters, sponsors and followers (who helped spread the word via Twitter). A special thanks to RealWire, an MSG partner and supporter whose global news release distribution service (specializing in the online media and mobile) consistently delivers reach, audience and exceptional analytics.
I met with some fantastic companies (including Adfonic, comScore, Rapid Mobile and Smaato), benefiting from a mix of in-depth briefings and surprising news scoops. (More on MSG in the coming weeks.) We also sealed partnerships with several publishers (to grow the MSG network of sites and supporters) and signed on the dotted line with mobile companies set to come on board as MSG sponsors, advertisers and thought leaders in the coming weeks. It’s all good!
Another high point was the mobileSQUARED inaugural event, Taking Internet Mobile. The organizers – specifically event sponsor Airwide Solutions – invited me to take part in a roundtable with companies (no brands – sadly) to discuss the mobile advertising landscape and key learnings. My personal thanks to Howard Jones, senior account manager at miliberty for asking me to participate. I accept Airwide’s generous offer to feature my observations and event analysis at MobileMesaging2.0, a blog and thinking space sponsored by Airwide. Look for my take on the event and a summary of key research points from MobileSQUARED’s new U.K.-focussed report, this week. You can also follow the Airwide blog (@airwide) via Twitter.
The meet-up also provided me the opportunity to brief companies on MobileAd World Focus, a mobile advertising ecosystem ebook endorsed by leading global mobile organisations including the Association for Interactive Media & Entertainment (AIME), the Mobile Entertainment Forum (MEF), the Mobile Data Association (MDA) and the Mobile Marketing Association (MMA).
The work has the broad support of the mobile industry. Paul Palmieri, President and CEO of Millennial Media, the largest and fastest growing mobile advertising networks company in the U.S, is the first member of the MobileAd World Focus advisory board. Additional appointments will be announced in the next weeks.
