UPDATE: Mapping Out Massive Mobile Industry Book; Pitch Ideas NOW For Inclusion In Netsize Guide
In brief: Wrapping up two-days of meetings in Paris today and leaving with a blueprint for the next Netsize Guide. The annual mobile industry analysis and almanac is written by MSG on behalf of Netsize, a mobile commerce and communications company belonging to Gemalto.
It’s that time of year again! Regular readers will know this is the fourth year that I have been commissioned to research and write the Netsize Guide, a global and comprehensive analysis of mobile milestones and future trends.
Last year’s Netsize Guide set a new benchmark, drawing from interviews with senior executives at 28 companies and the exclusive results of a mobile trends survey of more than 1,000 mobile practitioners and professionals to conclude that the industry is entering a new phase of development.
MOBILE IS THE REMOTE CONTROL OF OUR LIVES
With this in mind, the Netsize Guide 2010 is actually titled Mobile Renaissance, and the company –in addition to the thought leadership and information portal here on MSG – has also launched a microsite dedicated to the Netsize Guide.
Put simply, it’s not longer about “mobile;” it’s about the rise of mobile as a new mass media that has impact on all aspects of our lives and lifestyles. The tremendous success of recent conferences focused on mobile learning, mobile retail and even mobile insurance are signposts that mobile has arrived full-force.
Another development highlighted in the Netsize Guide: the arrival of mobile Augmented Reality (AR) and its impact on how we experience everyday activities on our mobile phones. Shops and brands use AR, allowing us to superimpose clothes on our bodies, rather than physically try them on. Ikea recently made its catalog mobile, allowing us to “picture” just how items of furniture would look in our homes before we buy them. And the list goes on…
PITCH NOW TO MSG
The Netsize Guide 2010, which you can still download by clicking the banner below, features exclusive C-level interviews including: EmFinders, Evernote, Flirtomatic, GeoVector, GetJar, Havas Digital Mobile, Layar, Marks & Spencers, NearbyNow, Nokia NAVTEQ, PayPal Mobile, Scanbuy, SFR, Sony Ericsson, Sony Music Entertainment, UGC and Universal McCann.
It also featured insights from analysts and associations including Bundesverband Digitale Wirtschaft (a German association of digital firms and professionals), comScore, Informa Telecoms & Media, Dray & Associates, Innopay, Mobile Entertainment Forum, Mobile Marketing Association and VisionMobile.
This year’s new Netsize Guide will likely bring back a few outstanding companies, but I am also eager to connect with new companies and hear exciting case studies. What am I looking for: pragmtic and path-breaking people, companies, ideas – the works.
Meantime, download last year’s guide and then reach out to me with your story. (Peggy@msearchgroove.com or @peggyanne). It may be that it is included in this year’s Guide, which is the tenth edition of this important publication. I look forward to connecting with you.
Special thanks to Stan Chesnais, Netsize CEO; Alexander Vlasblom, Group Marketing Communications Director; and Christine Blattes, “Creative Spark” and Webmaster. The pieces are in place to make sure the Netsize Guide 2011 pushes the envelope!
Disclaimer: Netsize is an MSG supporter. Peggy Anne Salz is author of the Netsize Guide 2010.
