http://www.msearchgroove.com At the Intersection of Content & Context Wed, 28 Jul 2010 13:17:27 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.msearchgroove.com/aboutus/comment-page-1/#comment-4331 The Mobile Search Advertising Landscape « Mobinttechno : being linkedin is just a thought Thu, 17 Jul 2008 21:55:19 +0000 http://www.msearchgroove.com/aboutus/#comment-4331 [...] My take: The recent introduction of flat-rate data plans not only boosts the use of mobile search services and potentially encourages more users to surf the mobile Web; it increases interest among content owners and publishers in implementing paid for search to monetize the new audiences they are building on-portal and off. More is better is my mantra when it comes to monetization. What used to be a choice between branded search providers (Google, Yahoo, Microsoft) is now a choice between branded search providers and a wide range of white-label and vertical search alternatives. The potential for paid for search is massive, and the market is wide open. Peggy Anne Salz is the chief analyst and founder of MSearchGroove, an online network specializing in analysis and commentary on mobile search, mobile advertising and social media. (More information here.) [...] [...] My take: The recent introduction of flat-rate data plans not only boosts the use of mobile search services and potentially encourages more users to surf the mobile Web; it increases interest among content owners and publishers in implementing paid for search to monetize the new audiences they are building on-portal and off. More is better is my mantra when it comes to monetization. What used to be a choice between branded search providers (Google, Yahoo, Microsoft) is now a choice between branded search providers and a wide range of white-label and vertical search alternatives. The potential for paid for search is massive, and the market is wide open. Peggy Anne Salz is the chief analyst and founder of MSearchGroove, an online network specializing in analysis and commentary on mobile search, mobile advertising and social media. (More information here.) [...]

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