Peggy Anne Salz leads a capable and committed team of free agents able to take on custom research and consulting projects.

Consulting

Peggy takes on a limited amount of consulting work, in areas where it works out that her passion matches up with her skills. On consulting projects, her analytical insights pair with her understanding of the human side of the business world to offer the benefit of a unique, multifaceted approach to problems, with the delivery of workable, practical solutions. Peggy also expertly advises many corporations on public relations practices.

Research and writing

Peggy writes and develops technical white papers on request. Her most recent release, Mobile advertising for newbies, a practical how-to white paper sponsored by Bango covering the basics of mobile advertising and mobile analytics, establishes her as a mobile advertising evangelist. When possible, and with client permission, white papers will be posted for download on MSearchGroove. Peggy has also joined with Peggy Albright to research and write The Mobile Search Performance Report, an industry-first quarterly report documenting the mobile search experience across a range of geographies, operators, and search engine providers. This comprehensive report will road test mobile search services; provide insight into the key performance metrics, such as click-distance to genuinely useful and relevant results; and shed important light on search engine company strategies for achieving relevance and ranking.

Speaking

Peggy knows the mobile content industry – and has established herself as a brave new voice in the space. In addition to speaking at conferences, Peggy takes an active interest in encouraging and shaping debate. In this capacity, she has assisted organizations to develop conferences, create agendas, and identify the movers and shakers who should take part.