EXECUTIVE

Peggy Anne Salz

Founder, Chief Analyst
E: peggy@msearchgroove.com
Mobile: +49 172 245 1028

Peggy Anne Salz is the founder and publisher of MSearchGroove (MSG), an online source of analysis and commentary on mobile search, mobile advertising, social media and all things digital at the intersection of content and context. Her report, Mobile Search & Content Discovery—the first of its kind—establishes Peggy as an authority on mobile search and content discovery technologies enabling media companies and mobile operators to monetize content and services.

As a committed independent thinker and free agent, Peggy has established a successful consulting career based on vision, insight, versatility, and over 15 years of industry experience. She has written over 300 articles and also comments on daily developments in mobile search and mobile advertising for magazines and online destinations such as MobiAd News, Mobile Entertainment, Mobile Media, and New Media Age. Peggy also writes Agile Minds, a monthly column for eContent magazine documenting the breakthrough technologies and companies that will influence the next-generation Internet, widely referred to as Web 2.0.

Peggy’s drive to spark debate about issues impacting the mobile industry at all levels has won her international recognition as a brave new voice in the mobile content market. Her speaking calendar includes engagements at mobile search and mobile advertising conferences worldwide. Graduating with honors from the University of Pittsburgh, Peggy earned a B.A. in Philosophy of Science, Political Science, and Economics. She is a Fulbright fellow and a member of the International Who’s Who of Professionals.

Andrea Henninge

Executive Assistant
E: andrea@msearchgroove.com
M: +1-607-373-9519

With 30+ years of experience as an administrative assistant for a variety of firms in the legal, medical and financial sectors, Andrea has developed a talent for organization and a passion for professionalism. Her work as a roadie and manager for a variety of rock bands – booking gigs, scheduling photo shoots, and keeping everyone on the same page – has well equipped her to direct the daily routine at MSearchGroove (MSG), where she coordinates interviews, briefings and meetings on behalf of Peggy Anne Salz and the rest of the team. Andrea also oversees documentation of written and audio content, and manages Henninge Virtual Assistance Services, LLC, a successful firm providing virtual assistant services to companies in the U.S. and Europe.

PUBLIC RELATIONS & PROMOTION

Liz Erk

Senior Public Relations & Social Networking Consultant
E: liz@jaxsongroup.com

Liz leads The Jaxson Group, a senior team of communications professionals specializing in the start-up to mid-sized mobile technology sector. Their clients span a variety of areas, including mobile search, mobile marketing/ advertising, social networking, Web 2.0, interactive television, and CRM. Liz has a proven track record of helping small companies compete with industry giants, penetrating difficult markets and achieving results that benefit their bottom line.

Liz has extensive experience securing editorial coverage in print and online publications, ranging from highly accredited business press to critical tech trade and vertical outlets. As someone who was blogging long before ”blogosphere” was even a recognized term, Liz successfully blends traditional PR activities with the ever-evolving Web 2.0 frontier. She is currently driving mSearchGroove’s social networking efforts, namely with Facebook and LinkedIn.

Jeff Fishburn

Senior Media Strategist
E: jefff@onpr.com

Jeff heads up the international mobile/wireless practice for OnPR. True to the company name Jeff is indeed always-on. He brings more than 18 years of experience in public affairs and public relations to support wireless, enterprise and consumer-focused companies.

Jeff’s networking abilities have enabled him to develop close marketing relationships with mobile phone manufacturers, mobile operators in the U.S. and Europe, and partners up and down the wireless industry value chain. Most recently, Jeff connected MSearchGroove (MSG) with the investor community – a cross-pollination that will ensure MSG has the inside track on exciting technologies and cool companies coming out of stealth mode.

Jennifer Abelson

Marketing Advisor
E: jennifer@abelsongroup.com
Mobile: +1 917 445 4454

Jennifer is CEO of Abelson Group, a public relations and marketing firm whose domain expertise focuses on areas ranging from mobile applications to next-generation networking. She has deep expertise building strong brands, shareholder value, and integrated communications programs that drive visibility and results for companies dedicated to the telecommunications and technology sectors.

Previously, Jennifer served in a variety of agency and corporate PR and marketing roles, most notably as vice president of public relations for FitzGerald Communications, a global technology communications firm.

OPERATIONS

Bev Nicholson

Virtual Assistant
E: info@type4you.co.uk
Mobile: +44 7967 801350

With 30+ years of experience, Bev is a hardworking and trustworthy virtual assistant providing MSearchGroove video and audio content transcription services. A graduate of Newton Secretarial College in Chester, Bev has worked for many national and international companies. In 2000 she founded her own successful virtual office business, Type 4 You.

WRITERS

Marji McClure

Contributing Writer
E: marjimcclure@sbcglobal.net

Marji, a technology writer with 10+ years of experience, covers digital content management for a variety of publications including eContent from her home base in Connecticut. In addition to her work tracking industry developments for MSearchGroove, she has held a variety of positions at publishing companies and management consulting firms, including Peppers and Rogers Group, a consultancy where Marji served as a senior writer for the media division. Marji strives to provide professionals with news and analysis they can use to make informed, strategic decisions, and thrives under the pressure of tight deadlines. She is currently juggling several media projects focused on topics ranging from directory/database publishing to digital content distribution and management.