We are on the threshold of a revolution in the B2B information market that will irreversibly change how companies communicate with their target audience. As more traditional marketing techniques, such as the mass distribution of press releases, lose their impact, companies are increasingly turning to thought leadership and social media as a way to engage customers.

In fact, a global survey conducted by the Economist Intelligence Unit in July 2008 found that the top marketing objective for service firms across a variety of sectors, including technology, is to position themselves as thought leaders – an objective that eclipses other priorities such as building awareness of products or improving brand perception.

The logic: If your company is seen as a thought leader, then the other marketing benefits will follow.

MSearchGroove – recently named a top 50 influential technology site by Konector – understands the importance of value of reputation, knowledge and professionalism.

To help you achieve your business objectives MSG has developed a flexible program tailored to help you communicate your vision and value proposition.

Elements of this approach include:

• Bespoke research, white papers & application/services road tests
• Editorial content, including columns and thought leadership commentary supported by prominent placement on the MSG homepage and in the monthly MSG newsletter
• Custom produced sponsored podcast series and video interviews created in partnership with IntrudersTV
• Custom written industry books and primers (an example of this is the Netsize Guide, a 282-page mobile industry analysis & almanac)
• Thought leadership roundtables and select industry networking events

In addition, MSG is providing microsites to six leading companies in their respective industries. These Briefing Rooms – branded by your company and fully managed and hosted by MSG – are supported by a proactive outreach and prominent positioning on the MSG homepage. Packages range from a branded presence to a microsite complete with custom content, including podcasts, video interviews and news feeds.

Amplify YOUR impact in the marketplace.

Contact us to develop a content creation and promotion program tailored to achieve your key objectives.