In recognition of the increasing importance of permission advertising and getting people to opt-in to campaigns (as a means to really measure conversions) Maria Sanchez provides us some helpful tips to get the most (accurary) out of our mobile campaigns using her Mobislim mobile website. More about her Mobislim blog and campaign road tests here. At the end of January I was interested to see that Bango reported 83% of brands don’t use mobile specific analytics tools, leading to inaccurate data on campaign performance. But even more surprising, 27% of brands don’t measure at all! I know it would make life easier if you didn’t have to report on the performance of your mobile marketing campaigns, but surely real marketers would like to know? Not wanting to know conversion rates or what to do to improve them seems a bit crazy to me?! The good news is it’s actually quite easy to accurately measure your mobile campaign conversions and best of all you can see the results a in couple of clicks....

BlackBerry retains #1 position on mobile browsing leader board Bango – the mobile payments and analytics specialist – reports a 600% growth in traffic to mobile websites. The company analyzed traffic to a range of mobile sites over the last 12 months. Data was gathered by sampling across 50 million phone users worldwide who have accessed third party mobile sites through its platform. The key findings from Bango’s annual mobile usage study record 6 times the number of visits to mobile websites, comparing December 2009 with the same month a year earlier. The average time on site is measured as 3 minutes, 21 seconds, averaged across user visits to all sites, compared with just over one and half minutes the previous year. The analysis also measured the average number of pages viewed per visit at 5 pages, up from just over 2 pages per visit twelve months before....

With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the App "Stores" themselves. In the rush to follow the now crowded mobile apps market, developers are starting to realise that after all their efforts to build a mobile app, to get noticed and survive they need to look beyond the app store. Distribution is no longer about being in the top 10 – almost impossible amongst such fierce competition and undocumented selection methods by store managers. It is now about maximizing distribution and revenues. This is precisely what a recent survey by Bango uncovered. Bango surveyed over 400 developers and content providers in the USA and Europe, and the results revealed:...

And 27% use no analytics to measure their mobile campaigns. According to statistics released today by Bango, the mobile analytics and payment specialist, 83% of brands do not use mobile specific analytic tools, leading to inaccurate data on campaigns performance. Of those that do implement some form of campaign analytics, only 17% said they’d sourced a specialised mobile solution designed to measure mobile user behaviour accurately and consistently. Even more surprising 27% admit to not implementing any analytics in their mobile campaigns....

Bango has a real mobile site http://mobislim.com that we use to test different mobile marketing and mobile advertising initiatives and also, different mobile analytics solutions to compare performance with Bango mobile analytics. We blog everything we do in http://mobislim.wordpress.com. It has also been the testing platform for Peggy’s white paper “Mobile advertising for newbies”and “Mobile [...]...

This white paper from Peggy Anne Salz, chief analyst here at MSearchGroove, helps marketers understand how to effectively market to mobile social community members. “Mobile Advertising for the Masses” highlights that in the personal world of mobile social networks, advertising that encourages two-way interaction between advertisers and consumers will be more successful than conventional “push” style [...]...